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Kia and LeBron going biblical with K900 King James Edition

Wed, Feb 11 2015 Kia looks poised to reveal a new special K900 sedan after its celebrity spokesman and NBA baller LeBron James revealed this image on his Facebook page.

There's little to be discerned from the tightly cropped image, but judging from the badge it depicts and the accompanying #K900, it seems like we'll be looking at a special edition of the Korean automaker's flagship sedan called the King James Edition - an apparent play on the King James Version of the bible and LeBron's last name.

The special sedan appears to wear a red and black color scheme that we wouldn't be surprised to see extend beyond the side grille to other blacked-out trim pieces (like the wheels, front grilles, mirrors, badges and window surround), but we'll have to wait for Kia to reveal the full thing to say for sure. We may not have to wait very long, though, as the other accompanying hashtag seems to suggest it could debut at the All-Star game taking place this weekend.


By Noah Joseph


See also: Kia previews new midsize sedan concept for Geneva, Kia teases e-AWD Trail'ster concept ahead of Chicago, New Kia Sportage shots give first glimpse of interior.