Find or Sell Used Cars, Trucks, and SUVs in USA

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

Thu, Feb 4 2016 As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date.

The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot.

The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience.

Related Video:

By Chris Bruce


See also: Hyundai sales tank due to weak sales in China, Russia, Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra, Nine things we learned driving the 2017 Hyundai Elantra [w/video].