Gangnam Style and Swagger Wagon influence makes it to local Hyundai dealer ads

Mon, 07 Jan 2013

It used to be that a wild car dealership commercial meant a screaming frontman in a hideous suit making terrible puns and begging for you to help him out of some terrible predicament having to do with surplus inventory. No more – as production values have increased so has the number of commercials to so unusual that you spend the first few seconds trying to believe what you're seeing.

Parkway Motors and Parkway Hyundai of Valencia, California have added to the pile of commercials that make us say, "Hey, now that's interesting...." The Parkway Motors video joins a genre that blew up with the Swagger Wagon ad for the Toyota Sienna from almost three years ago, the recent Fiat 500L ad "The Motherhood" also part of the same club. The second, for Hyundai, "borrows" from Psy's "Gangnam Style" to move the kind of metal for "when you want to look cool, cruising in style."

You can check them both out below.

By Jonathon Ramsey