GM girding for bumper crop of lease turn-ins
Wed, 25 Sep 2013
Four years ago, when General Motors was going through a government-baked bankruptcy, it really wasn't able to lease its vehicles to new-car shoppers – lending firms weren't exactly beating down the door with attractive lease deals back then, remember – but once out of Chapter 11, leasing deals once again began in earnest.
It's now time for those leases to start coming back, and GM is hoping that some – or, more accurately, many – of those owners decide to drive back off the lot in a new GM vehicle. Customer retention is a major factor in judging the automaker's revival, and it's been focusing on keeping people's business with more upscale dealerships, better customer service and, of course, better products.
In an interview with Wards Auto, GM North American President Mark Reuss (pictured) cites the 2014 Chevy Impala as an example of its product attracting repeat buyers – he also quips, "We're also seeing a little (action) with Toyota Avalon owners" – and the new fullsize Chevy Silverado and GMC Sierra are expected to make major inroads, too.
There are lots more little bits of information in the full interview between Reuss and Wards Auto, so feel free to read the full story here.
By Jeremy Korzeniewski