Fisker name dropped in favor of Elux, Karma relaunch pushed back

Mon, Feb 23 2015

Fisker is dead, long live Fisker. The luxury plug-in hybrid brand's new owner, Wanxiang, says that it is going to get rid of the name when it relaunches the Karma next year. Oh yeah, and the relaunch is now happening in 2016, not early 2015, as previously planned.

According to unnamed "sources familiar with the plan" who spoke to Reuters, Wanxiang is going to change the brand from Fisker to Elux. So, if you've been waiting for news on a revived Fisker Karma, you should change your news alerts setting to ping you when there's new information on the Elux karma.

Other details about the new Karma remain undecided, like where it will be built – the Valmet factory in Finland where the Fisker Karma was made will not be used this time around. According to the new Reuters report, though, the new Karma will get a 20-percent price increase, to $135,000. We've also heard that the new car will look a lot like the first Karma, which was designed by Henrik Fisker, who gave the now-bankrupt company its name.

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By Sebastian Blanco