Fisker Alaska electric pickup is one of the coolest Cybertruck and F-150 Lightning rivals yet

• US EV startup Fisker unveiled an electric pickup to take on the Tesla Cybertruck and Rivian R1T. 
• Fisker says the Alaska will start at $37,900 after incentives and go on sale in early 2025.
• It offers an ingenious bed that extends from 4.5 feet to 9.2 feet. 

EV startup Fisker wants to snag a chunk of America's pickup market from giants like Ford and GM. 

The company on Thursday laid out plans for its next batch of products, including a very cool truck called the Alaska. Fisker didn't mention too many details, but we now know a few things about the upcoming truck. 

"I think it's very important for us to say that we want to create unique vehicles," company CEO and designer Henrik Fisker said during the event. 

Fisker says it'll start at $45,400, or $37,900 after a $7,500 federal tax credit. That should make it one of the most affordable electric trucks in the US when it goes on sale sometime in early 2025. 

The F-150 Lightning (a bigger truck, but still) was supposed to start at just under $40,000, but rising materials costs have pushed the entry-level model to $51,990. The Rivian R1T, a bigger, higher-end offering than the Alaska, costs $73,000 and up. 

That makes the Alaska look like a mighty compelling deal, if Fisker can keep the price where it is. There's also currently nothing like it. All the electric pickups out right now — the Lightning, GMC Hummer EV, and R1T — are fairly large. The soon-to-be-released Tesla Cybertruck looks like a pretty big boy too. 

Fisker says the Alaska will fit somewhere between the compact and midsize categories. So think bigger than a Ford Maverick and smaller than a Toyota Tacoma. It could strike a chord with buyers who want an electric truck for casual errands but don't need anything huge. 

During Thursday's product-reveal event, Fisker's CEO said the company didn't want to compete with full-size trucks and wanted to build a pickup that works well as a daily driver. 

Still, he wanted the Alaska to provide pickup utility when people need it. Thanks to a retractable wall between the cab and bed, the Alaska's 4.5-foot bed can fit items as long as 9.2 feet — if you fold the back seats and drop the tailgate. Expect to pay extra for that. 

The upcoming Chevy Silverado EV and GMC Sierra EV trucks offer a similar feature. 

As for range, Fisker says' it's is aiming for a respectable 230-340 miles. 

Fisker took the wraps off of two other brand-new vehicles to complement its Ocean SUV that just went on sale. The Ronin is a super high-end sports car with a convertible top and 600 miles of targeted range. The PEAR is a small SUV with seating for up to six and a targeted starting price below $30,000. 

The ambitious product reveals come as Fisker struggles to get production of its debut Ocean SUV up to speed. On Friday, the startup said it produced fewer Oceans than it expected to in the second quarter and dropped its production goals for the full year. Fisker's share price dropped roughly 6% on Friday's news. 

By Insider