Fiat takes Tipo name out of mothballs for new sedan
Wed, Oct 14 2015 Fiat has announced that it is bringing the Tipo name back. The nameplate, which was last used two decades ago, is set to be applied this time to a new four-door sedan. It will be available across Europe, Africa, and the Middle East – but looks unlikely to be offered alongside the 500 family here in America.Unlike many European sedans in its class, the Tipo has been designed from the get-go with a three-box shape, rather than as a hatchback adapted to carry a trunk. The result, Fiat says, is a more harmonious form than some of its targeted competitors. It will be offered with a choice of four engines – two burning gasoline and two diesel – producing between 95 and 120 horsepower, driving through either an automatic or manual transmission.
The design was previewed in concept form as the Aegea Project at the Istanbul Motor Show this past May. We knew at the time that it would likely adopt a different name for production, and now that name has been confirmed. It will not only be assembled in Turkey – where Fiat carries out much of its manufacturing – but also had the bulk of its development work carried out there as well.
The last time the Tipo name was used was between 1988 and 1995 for a small, boxy hatchback designed by Ercole Spada. That Tipo was eventually succeeded by the Bravo and Brava, which were ultimately replaced by the Stilo – only to be replaced by another Bravo hatchback in 2007. And now, of course, it's a Tipo again – progress.
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Great anticipation for Fiat's new Compact Sedan: TIPO is its name
Expectation for the name of Fiat's new Compact Sedan was high and the wait is now over. A name steeped in history for the new three-box sedan which was revealed in May at the Istanbul Motor Show as the first chapter of the 'Fiat AEgea' Project. Sales of the car will start in Italy in December and be gradually extended to the other EMEA region countries.
TIPO: this will be the name sported on the livery of the new Compact Sedan in all EMEA region countries except for Turkey, where the project name turned out to be so successful that it was decided to keep it for the car as well. The symbolic name has been used by Fiat since its earliest days and is now making a comeback on a global model designed to tackle the challenges of the future.
The Fiat TIPO is an all-new, four-door car created from the beginning as a three-box sedan embodying the "Born to be Sedan" concept and is enhanced by the balanced shapes characteristic of Italian design to guarantee personality and style without forgoing functionality.
The result is a functional car which maximises value for money - this being a crucial concept in the Fiat functional family - and is packed with what customers genuinely appreciate, with a simple range and a transparent commercial offer. It is equipped with reliable, high performing and economical power units: two Multijet II turbo diesel engines and two petrol ones, with manual or automatic transmission and power ratings from 95 to 120 HP.
A global model for a global brand: the Fiat TIPO is designed in Italy by the FCA Style Centre, developed in Turkey with Tofas R&D, made in the Tofas plant in Bursa - one of the world's best automotive factories which has received a World Class Manufacturing Gold Medal - and sold in over 40 countries in the EMEA area. Hence the project name 'AEgea' to pay homage to a country which has always been strategic for FCA, as demonstrated by the joint venture created in 1968 between what was then the Fiat Group and Koc Holding.
Turin, 12 October 2015
Expectation for the name of Fiat's new Compact Sedan was high and the wait is now over. A name steeped in history for the new three-box sedan which was revealed in May at the Istanbul Motor Show as the first chapter of the 'Fiat AEgea' Project. Sales of the car will start in Italy in December and be gradually extended to the other EMEA region countries.
TIPO: this will be the name sported on the livery of the new Compact Sedan in all EMEA region countries except for Turkey, where the project name turned out to be so successful that it was decided to keep it for the car as well. The symbolic name has been used by Fiat since its earliest days and is now making a comeback on a global model designed to tackle the challenges of the future.
The Fiat TIPO is an all-new, four-door car created from the beginning as a three-box sedan embodying the "Born to be Sedan" concept and is enhanced by the balanced shapes characteristic of Italian design to guarantee personality and style without forgoing functionality.
The result is a functional car which maximises value for money - this being a crucial concept in the Fiat functional family - and is packed with what customers genuinely appreciate, with a simple range and a transparent commercial offer. It is equipped with reliable, high performing and economical power units: two Multijet II turbo diesel engines and two petrol ones, with manual or automatic transmission and power ratings from 95 to 120 HP.
A global model for a global brand: the Fiat TIPO is designed in Italy by the FCA Style Centre, developed in Turkey with Tofas R&D, made in the Tofas plant in Bursa - one of the world's best automotive factories which has received a World Class Manufacturing Gold Medal - and sold in over 40 countries in the EMEA area. Hence the project name 'AEgea' to pay homage to a country which has always been strategic for FCA, as demonstrated by the joint venture created in 1968 between what was then the Fiat Group and Koc Holding.
Turin, 12 October 2015
By Noah Joseph
See also: Fiat brand chief reassigned then resigns amid flagging sales, UAW reveals more details for tentative FCA deal, Autoblog Minute: UAW and FCA avoid strike, Clarkson teases new show.