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Fiat: Ready For Action

Mon, Feb 2 2015
Leave it to Fiat to employ a certain little blue pill in its 2015 Super Bowl advertising. The company employed a Viagra-like medication to highlight its all-new 500X soft-roader, a larger, all-wheel-drive variant of the cute-as-a-button 500 hatchback. It's not until the end of the ad that you realize just what the advertisement is for, but once you get to the car, you're sure to get a chuckle.

By Autoblog Staff

See also: 2.1 million vehicles recalled again over faulty airbags, FCA posts $716m profit in 2014, has big plans for 2015, Iveco spotted testing jacked-up Daily 4x4 in the snow.

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