Fiat 500 commercial expanded into 'Sexy People' music video
Tue, 07 May 2013
The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.
The tune features Pit Bull and the clip is like a hip-hop video meets The Little Mermaid. Well, until Charlie Sheen shows up. That's when it starts Winning, and you can enjoy it all in the video below, along with the original ad from Fiat.
By Jonathon Ramsey
See also: The right way to own and operate a vintage Fiat 500, Fiat pondering swallowing rest of Chrysler, US IPO, Fiat builds 1 millionth 500, still a ways to go before passing original.