Fiat 500 Gucci Edition returns, priced from $23,750*

Wed, 12 Jun 2013

Are you sad you missed out on the limited-edition Fiat 500 by Gucci the first time around? Well, fear not. You, too, can once again channel your inner Jennifer Lopez and pick up one of the co-branded little hatches starting this spring – but just like last time, Fiat will only be offering the Gucci 500s for a limited time.

Fiat will offer Gucci versions of both the hardtop 500 and cloth-top 500C, priced from $23,750 and $27,750, respectively, not including *$800 for destination. That's a pretty big price jump over the $18,500 500 Lounge hardtop – you could get the higher-output Turbo or Abarth models for the same or even less cash – but seeing as how Fiat had no trouble moving any of the Gucci-branded 500s last time they came to town, we're sure these will still fly off dealer lots.

And it's not like you don't get some fancy content for that coin. There's a new interior environment that either can be done up in all black, or a black/white contrast, to match the exterior color choices of, well, black or white. There are high-quality leathers used throughout the cabin, as well as satin chrome accents. Outside, the signature Gucci green/red/green stripe runs along the beltline on hardtop models, and along the cloth top on the 500C. Gucci badging is found on the door frames, accented with chrome mirrors and door handles. And of course, there are unique 15-inch aluminum wheels with the interlocking "GG" design on the center caps.

Scroll down for all the details in Fiat's press release.

Successful Fiat 500 by Gucci Edition Returns to America

- Successful Fiat 500 and 500c (Cabrio) by Gucci Edition back by customer demand
- Gucci Edition models available for a limited time in North America
- Arriving to FIAT studios in June with a starting price of $23,750

June 11, 2013 , Auburn Hills, Mich. - The Fiat 500 and 500c by Gucci Edition, the perfect combination of Italian craftsmanship and style in a small car, brings two of Italy's most respected brands together for an encore. The new limited-edition 2013 Fiat 500 and 500c Gucci Edition models will return to America with a new discrete appearance inside and out while continuing to meet the popularity and market demand of the previous edition.

"It doesn't get better than this: two brands like Gucci and FIAT collaborating on an encore of the fastest-selling Fiat 500 that we ever had in our U.S. portfolio," said Jason Stoicevich, Head of FIAT Brand North America - Chrysler Group LLC. "The success of the Fiat 500 by Gucci demonstrates that there is a clientele in America that appreciates and demands high-quality small cars loaded with the craftsmanship, technology and the style that only the Italians can offer. Almost all of the vehicles of this new edition have been spoken for by our studios, and they can't wait to start selling them again."

2013 Fiat 500 and 500c by Gucci Edition

For 2013, the Fiat 500 and 500c by Gucci Edition models now offer a new Nero (black) monotone interior environment that complements Gucci Nero or contrasts Gucci Bianco (white) eye-catching glossy pearl-glass exterior paint and Gloss Nero lighting bezels. The new Nero interior space is stylish yet functional, down to every last detail: chic embroidery, exclusive materials, bright (with Gucci Nero) and satin (with Gucci Bianco) chrome accents, the velvety varnish on the instrument panel and seats wrapped in Poltrona Frau leather with signature "Guccissima" print. Premium Nero leather accents are also found on the interior door panels and on the hand-stitched leather-wrapped steering wheel.

For customers who prefer a two-tone environment, the 2013 Fiat 500 and 500c by Gucci Edition models reintroduce the original two interior color schemes. Tied to the Gucci Nero exterior color is an interior detailed with Bianco/Nero seating and accents, while the Gucci Bianco exterior color features the reciprocal Nero/Bianco theme.

The 2013 Fiat 500 and 500c by Gucci Edition models feature several exclusive design elements that highlight the Cinquecento's iconic style. A signature Gucci Verde/Rosso/Verde (green/red/green) web stripe runs along the entire bodyside perimeter on the Fiat 500 by Gucci, or across the length of the power-retractable cloth top on the Fiat 500c by Gucci model. Chrome cursive "Gucci" signatures complete the door frames and hatchback, complementing the bright (Gucci Nero) or satin (Gucci Bianco) chrome-accented exterior mirrors, door handles and hood spear. Adding to the vehicle's sculpted fenders are uniquely designed, retro-inspired 15-inch aluminum wheels color-keyed to the Gucci Nero or Gucci Bianco exterior paint. For even more sophistication, the wheel design includes center caps with interlocking "GG" hubcaps and brake pads lacquered in signature Gucci Verde (green).

The 2013 Fiat 500 by Gucci Edition has a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $23,750, while the 2013 Fiat 500c by Gucci Edition model starts at $27,750 (both models do not include $800 destination). The new Gucci Edition models arrive in spring of 2013 and will be offered for a limited time only.

By Steven J. Ewing