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FCA is setting a five-year strategy: Here's how the last one played out

Thu, May 31 2018
We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here.

We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014.

Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.

Chrysler

  • 2014
    • Refreshed 300/300C, debuting at Los Angeles Auto Show - Yay
  • 2016
  • 2017
    • 200 sedan gets a mid-cycle refresh - Nay (it got killed off)
    • All-new fullsize crossover launches, complete with PHEV version - Nay
  • 2018
    • All-new 300/300C launches - TBD
    • All-new midsize crossover launches - TBD
  • Unconfirmed: 300 SRT8 will die - Yay

Dodge/SRT

Jeep

Ram

  • 2014
  • 2015
  • 2016
    • Ram HD refreshed - Yay
    • Ram chassis cab refreshed - Yay
  • 2017
  • 2018
    • All-new Ram HD launches - TBD
    • All-new Commercial heavy-duty truck launches - TBD
    • Ram chassis cab major update launches - TBD

Fiat

  • 2015
    • 500X launches - Yay
    • New "specialty" car launches - Nay (124 Spider launched in 2016)

Maserati

  • 2014
  • 2015
  • 2016
    • Alfieri Coupe launches - Nay
  • 2017
    • Alfieri Cabrio launches - Nay
  • 2018

Alfa Romeo

  • 2014
    • 4C and 4C Spider launch - Yay
  • 2015
    • All-new midsize vehicle launches - Nay
  • 2016-2018
    • Two all-new compacts launch - Nay
    • One all-new midsize vehicle launches - Yay (Giulia)
    • One all-new fullsize vehicle launches - Nay
    • Two all-new utility vehicles launch - 1 Yay (Stelvio), 1 Nay
    • One new "specialty" vehicle launches - TBD

Ferrari

  • 2014-2018: one new vehicle launches each year - Yay
Related Video:

  • Image Credit: Reuters

By Reese Counts

See also: For his last act, Marchionne will outline an EV/hybrid roadmap this week, For his last act, Marchionne will outline an EV/hybrid roadmap this week, For his last act, Marchionne will outline an EV/hybrid roadmap this week.

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