F1 legend Mika Hakkinen to become McLaren's public face
Thu, Mar 16 2017
For Hakkinen, the ambassador position means joining members of the manufacturer's marketing arm, so it is likely he will be seen in prominent McLaren advertisements and business ventures. In its press release, McLaren mentions executive director Zak Brown and CEO Mike Flewitt as Hakkinen's future collaborators.
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As Hakkinen says: "I've always considered McLaren to be my home in Formula 1, and I still have an enormous place in my heart for everyone in the team. Of course, the past few years for McLaren haven't been easy, but I've always believed that it's only a matter of 'when' rather than 'if' McLaren will come good again – and I want to play my part in helping that happen.
"Returning to McLaren was an easy decision for me – I've never really lost contact, and I still know a lot of the hard-working men and women there from my eight-and-a-bit seasons with the team."
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Hakkinen also says he drives a McLaren P1 supercar. "I'm looking forward to immersing myself in the exciting world of McLaren Automotive. I have a modern-day McLaren in my fleet of road cars, and it's a truly superb machine."
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See also: A lighter, faster long-tail version of the McLaren 720S is on the way, UPDATE: McLaren 720S is spotted on the street already, McLaren already has a special version of the just-out 720S.