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Dodge Charger and Challenger go Plum Crazy for Woodward Dream Cruise

Wed, Aug 12 2015

Dodge will be rolling through a purple haze at the 2015 Woodward Dream Cruise on August 15 with the reintroduction of Plum Crazy to the color options on most trims of the 2016 Challenger and Charger. To premiere the latest use of the wild shade, the brand's display at the annual Detroit-area automotive event will be showing off violet versions of the 2016 Dodge Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack. The brash tone originally debuted in 1970, but Dodge has kept the lavender hue special in recent years by limiting the option to specific trims. It was last offered during the 2014 model year on R/T and SRT trims of the two vehicles.

Practically any buyer will be able to go Plum Crazy if they want. On the Challenger, the color will be available on the SXT Plus, R/T models, Hemi Scat Pack Shaker, SRT 392, and SRT Hellcat trims. The choices for the Charger will be similarly broad, including the SXT when ordered with 20-inch wheels, R/T versions, SRT 392, and SRT Hellcat. Customers desperately wanting a vehicle in the insanely violet shade will be able to place the first orders in September, and dealers will get the chance from October through the end of the year. Production of the lavender muscle cars will then commence in November.

Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors

New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich.

Back for a limited-production run, iconic Plum Crazy exterior paint will be made available on 2016 Dodge Challenger and Charger models, including the ultimate-in-performance, 707-horsepower SRT Hellcat models and 485 best-in-class naturally aspirated R/T Scat Pack models

Originally debuting in 1970, Plum Crazy hue spans several generations of muscle-car collectors and enthusiasts and has been a signature Dodge muscle car color ever since

Plum Crazy will open in September, one month early for sold orders only on 2016 Dodge Challenger or Charger models with production beginning this November

Regular dealer orders for Plum Crazy are scheduled to open in October and will only be available for order until the end of the year

Pulled from the archives: for the first time ever, Dodge brand provides its full production numbers of limited-edition and high-impact hues since Charger and Challenger's return to market in 2006 and 2008, respectively

Limited-edition models and limited-production paint colors add collectability, accounting for less than 11 percent of the entire global production of Dodge Charger and Challenger to date

August 11, 2015 , Auburn Hills, Mich. - Beyond its rich muscle car legacy, which is highlighted today by the Challenger and Charger SRT Hellcat models – the most powerful muscle cars ever, Dodge continues to produce some of the most recognizable high-impact and heritage hues that have ever hit the blacktop. And for this year's Woodward Dream Cruise, Dodge will debut the next limited-edition color from its archive: Plum Crazy.

"Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy," said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. "And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time."

Plum Craziness: 46 years of Dodge brand's iconic color

Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, the enthusiast demand for this heritage hue is stronger than ever – as the signature paint color is directly associated with high collectability and the famed "Mopar-or-no-car" legacy. Add in the widest performance range ever for the 2016 Challenger and Charger, and there hasn't been a better time to paint the Dodge brand's iconic muscle car arsenal in the nostalgic color.

"From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand's muscle-car roots and adds to Challenger and Charger's vibrant legacy," said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC.

Plum Power: up to 485 naturally aspirated, or 707 supercharged horsepower

Dodge dealers will take orders in September for the 2016 Dodge Challenger or Charger in Plum Crazy, with production beginning this November. Models available with Plum Crazy include:

2016 Dodge Challenger models:

Challenger SXT Plus

3.6-liter Pentastar V-6 engine with 305 horsepower, standard TorqueFlite eight-speed automatic transmission and 30 mpg on the highway

Challenger R/T, R/T Plus, R/T Classic, R/T Shaker and R/T Plus Shaker

5.7-liter HEMI® V-8 engine with up to 375 horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission

Challenger R/T Scat Pack, 392 HEMI Scat Pack Shaker and SRT 392

6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission

Challenger SRT Hellcat

6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant ever in a muscle car, mated to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission

2016 Dodge Charger models

Charger SXT (when equipped with 20-inch wheels)

3.6-liter Pentastar V-6 engine with 292 or 300 horsepower, paired to a standard TorqueFlite eight-speed automatic transmission

Charger R/T and R/T Road & Track

5.7-liter HEMI V-8 engine with 370 horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission

Charger R/T Scat Pack and SRT 392

6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission

Charger SRT Hellcat

6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant in a muscle car ever – and paddle-shifting TorqueFlite eight-speed automatic transmission

Released for the first-time ever: production numbers for high-impact hues

Dodge Challenger and Charger owners are among the most loyal and performance-hungry automotive enthusiasts. These men and women have a deep appreciation for their rides and for the first time ever, the Dodge brand has reached in to its archive to provide these gearheads with the limited-edition and high-impact hues production numbers.

"For years, our Challenger and Charger owners have wanted to know just how unique their rides are, and the team at Dodge wants to further the collectability of these modern muscle machines with the actual production numbers," added Kuniskis. "From limited-edition models like the Mopar '10 and Challenger SRT8 Yellow Jacket, to limited-production Challenger and Charger models in high-impact paint colors such as Sublime, TorRed, Go Mango and Green With Envy, we're excited to share our factory-backed production numbers to our current and future collectors and enthusiasts."

With nearly 1.5 million Dodge Charger and Challenger models produced since both nameplates returned to market in 2006 and 2008 model years respectively, these limited-edition models and limited-production colors are highly collectable and represent less than 11 percent of the entire global production. Furthermore, each model year is detailed below:

Dodge Charger Limited Edition Paint and Model Production (Global: 2006 to 2015MY)

MODEL YEAR PAINT DESCRIPTION PAINT CODE MODELS VOLUME
2006MY Go ManGo PVE R/T Daytona 4,210
  Top Banana PYH R/T Daytona 4,295
  TorRed PR3 R/T Daytona 2,326
         
2007MY Plum Crazy PHG SRT8 300
  Plum Crazy PHG R/T Daytona 1,520
  Detonator Yellow PYB SRT8 1,000
  Sublime PFB R/T Daytona 1,650
  TorRed PR3 All 6,519
         
2008MY B5 Blue PQD SRT8 1,000
  Hemi Orange PLC R/T Daytona 1,750
  TorRed PR3 All 8,190
         
2009MY Hemi Orange PLC SRT8 Super Bee 425
  TorRed PR3 All 4,516
         
2010MY TorRed PR3 All 6,030
         
2011MY Pitch Black PX8 Mopar '11 1,500
  Toxic Orange PVG All 5,205
         
2012MY Blue Streak PCL All 963
  Stinger Yellow PYV SRT8 Super Bee 711
         
2013MY Daytona Blue PB6 R/T Daytona 1,229
  Plum Crazy PHG SRT8 and SRT8 Super Bee 152
  Hemi Orange PLC SRT8 and SRT8 Super Bee 48
  Copperhead PLB SXT and R/T 728
  TorRed PR3 All 667
         
2014MY Plum Crazy PHG R/T and SRT 658
  Header Orange PL4 All 1,638
  Header Orange PL4 SRT Super Bee 74
  TorRed PR3 All 7,724
  High Octane Red PRR 100th Anniversary Edition 1,490
         
2015MY** B5 Blue PQD SXT, R/T and SRT 2,978
  TorRed PR3 SXT, R/T and SRT 2,272
Total Dodge Charger limited-edition models and paint colors 71,768


Dodge Challenger Limited Edition Paint and Model Production (Global: 2008 to 2015MY)

MODEL YEAR PAINT DESCRIPTION PAINT CODE MODELS VOLUME
2008MY Hemi Orange PLC SRT8 4,092
         
2009MY Hemi Orange PLC R/T & SRT8 6,029
  B5 Blue PQD R/T Classic & SRT8 1,419
  TorRed PR3 All 4,677
         
2010MY Hemi Orange PLC R/T & SRT8 3,514
  Plum Crazy PHG R/T Classic & SRT8 2,741
  B5 Blue PQD R/T Classic & SRT8 2,031
  Furious Fuchsia PHP R/T Classic & SRT8 1,527
  Detonator Yellow PYB R/T Classic & SRT8 1,483
  TorRed PR3 All 6,694
  Brilliant Black PXR Mopar '10 601
         
2011MY Deep Water Blue PBS SRT8 392 Inaugural Edition 863
  Bright White PW7 SRT8 392 Inaugural Edition 731
  Green with Envy PGE R/T Classic & SRT8 1,532
  Toxic Orange PVG All 4,683
         
2012MY Header Orange PL4 SXT, R/T and SRT8 2,225
  Blue Streak PCL All 2,154
  Stinger Yellow PYV R/T Classic & SRT Superbee 1,819
         
2013MY Plum Crazy PHG R/T Classic & SRT 1,769
  Hemi Orange PLC R/T & SRT 1,103
  TorRed PR3 R/T & SRT 377
         
2014MY Plum Crazy PHG R/T Classic/Shaker & SRT 1,320
  Header Orange PL4 All 3,178
  High Octane Red PRR 100th Anniversary Edition 1,715
  TorRed PR3 All 4,966
  Pitch Black PX8 Mopar '14 Shaker 60
  Bright White PW7 Mopar '14 Shaker 51
         
2015MY** Sublime PFB All 6,208
  B5 Blue PQD All 3,152
  TorRed PR3 All 6,747
Total Dodge Challenger limited-edition models and paint colors 79,461
         
** 2015 MY volume is actual built units thru 7/31/2015

About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.

By Chris Bruce

See also: MotorWeek relives '80s coupes with Dodge Daytona, Ford Escort EXP, FCA issues recall for 300k Dodge Chargers over airbag sensor, Weekly Recap: FCA hit with record fine as NHTSA crackdown continues.

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