Dealer says he sold LeBron James a Bugatti. LeBron replies: 'LIARS!'

It’s news in the automobile chat rooms when LeBron James buys a new Bugatti.

ItÂ’s news as well when LeBron James doesnÂ’t buy a new Bugatti.

Seems that a California high-end dealership “congratulated” the NBA legend for all to see on Instagram about his "purchase," bragging that James was their “biggest VIP customer.’’ Turns out none of that was true — it's the car-dealer equivalent of stolen valor.

“Stop the [cap]!! LIARS!!” James shot back on his own post, aiming his blast at the Effortless Motors dealership in Riverside. “I don't know y'all and I don't even have that car. CLOUT CHASERS.’’ James also shared a video posted by the dealer showing a car being loaded onto a truck. No details on that vehicle or on the supercar James purportedly bought.

TMZ Sports said it spoke with Effortless Motors owner Daniel Ubario, who admitted that the uproar was part of a marketing ploy, and that he didn't expect the angry reaction from James Â… or from his legion of fans who took to social media to bash Ubario.

Ubario also said that heÂ’d not worked with LeBron in any capacity in the past.

By Stephen Williams