Custom 2014 Dodge Durango R/T proves SEMA can be subtle

Thu, 07 Nov 2013

The annual SEMA Show in Las Vegas can often be a sensory overload of overwrought madness, with cars that don't even look drivable anymore. But every once in a while, a modestly modified show car graces our presence, like the customized Dodge Durango you see here, which, in addition to giving us our first glimpse at the aftermarket possibilities for the refreshed-for-2014 model, proves that a car doesn't have to be slammed, scooped, donked and Lambo-doored to have presence.

Sure, this Durango has custom hood inserts, dark 22-inch wheels and custom fender flares, but as far as external modifications go, that's it. Inside, Dodge has fitted new door sill guards, an ambient lighting kit, bright pedals, premium floor mats and – of course – Katzkin leather. The automaker has even added wireless internet connectivity as part of the excellent Uconnect infotainment system.

Performance upgrades are minimal on this Durango R/T, which comes packed with Chrysler's 5.7-liter Hemi V8. Larger brakes have been fitted, as have lowering springs (though it certainly doesn't look that much lower) and a custom exhaust.

All in, the total package is hardly outrageous, and that's just fine with us. Have a look at the customized 2014 Durango from all angles in the gallery above.

By Steven J. Ewing