Citro?n names new CEO in executive shuffle

Wed, 07 May 2014

Peugeot SA (otherwise known as PSA Peugeot Citroën) has been shaking things up in the top echelon of its executive ranks. It recently hired former Renault COO Carlos Tavares as its group chief executive and former Airbus chief Louis Gallois as chairman. Now it's announced two more top executive appointments.

First up is Linda Jackson, who steps into the role as CEO of the Citroën brand. Jackson had until now been managing director of Citroën in the UK and Ireland, a job she's held since 2010, and comes with over 35 years of experience in the industry. She replaces Fréderic Banzet who is taking up a new role in the Peugeot family's holding company FFP that controls, among other assets, 19 percent of PSA.

While Jackson will now be responsible for the Citroën brand itself, operation of the DS sub-brand is being handed to Yves Bonnefont, who is being promoted from his current position as group strategy director and deputy Citroën brand chief.

Both will take office on June 1, joining PSA's executive committee and reporting directly to Tavares.

LINDA JACKSON APPOINTED CEO FOR THE CITROËN BRAND

Linda Jackson, Managing Director - Citroën UK & Ireland, has been appointed CEO for the Citroën brand with effect from 1 June, 2014. Linda will replace Fréderic Banzet who is taking up a senior role in FFP (Société Foncière, Financière et de Participations)*.

Linda has over 35 years' experience in the motor industry in a variety of financial and commercial roles, and has held the position of Managing Director of Citroën in the UK since 2010.

Also effective on 1 June, Yves Bonnefont is appointed CEO for the DS brand to accelerate the development of DS as a premium brand in its own right. Yves is currently Director of Strategy for the Group and deputy CEO for the Citroën brand.

Linda Jackson and Yves Bonnefont will be responsible for implementing the "Back in the Race" strategic plan for their respective entities and will be members of the Executive Committee reporting directly to Carlos Tavares.

A further announcement concerning Linda Jackson's replacement in the UK will be made in due course.

By Noah Joseph