Citro"en bringing Wild Rubis concept to Shanghai

Thu, 11 Apr 2013

Citroën announced that it will be bringing the "latest expression" of its DS lineup to the Shanghai Motor Show next week, with this aubergine-hued concept called Wild Rubis. For the record, "Rubis" is French for "Ruby" and alludes to that purple/red paint, as far as we can make out.

The French automaker tells us that the Wild Rubis foreshadows an upcoming DS SUV. The concept is going to be "full-hybrid, plug-in technology," beyond that, however, details are quite sparse. We expect that we'll receive a lot more in the way of detail about the Wild Rubis when Citroën rolls it out on the stage in China.

What the press release lacks in detail, however, Citroën has certainly made up for in imagery. It seems that before shipping the concept to Shanghai, the Wild Rubis was photographed extensively at the Cheval Blanc wine-growing estate in the Saint-Emilion area of France. The result is a massive image gallery for you to explore and enjoy.

WILD RUBIS: A JEWEL OF A DS

Today sees the unveiling of the DS Wild Rubis concept car, just a few days before the Shanghai Motor Show, where it will go on display, and after a discreet first appearance in France at the Cheval Blanc chateau, one of the most prestigious wine-growing estates in Saint-Emilion, and on the wild and scenic roads of the Tarn region, near the spectacular Millau viaduct, where the car was photographed and filmed.

Wild Rubis is the latest expression of the DS line, joining the DS3, DS4, DS5 and the Numéro 9 concept car. It sublimates the genes of the DS line, with its unique and inimitable style, sparking our imagination and our emotions, with a touch of sophistication and an exceptional finish. The Wild Rubis concept car is the forerunner of the future DS SUV.

This unique and captivating take on the SUV is a subtle combination of power and refinement. A strong and bold statement, this latest chapter in the story of the DS line, is as wild and rebellious, as it is refined and sophisticated. A real jewel with a hypnotic stare. Designed to be driven by the full-hybrid, plug-in technology, the Wild Rubis concept car is packed with technological innovations that will be on show in Shanghai.

By Seyth Miersma