Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad
Fri, Feb 14 2014
In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull.
But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles.The fine print makes it clear that the actual maximum range is 342 miles.
This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below.
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- News Source: Cheverolet via CleanTechnica, YouTube
- Green
- Chevrolet
- GM
- Fuel Efficiency
- Green Culture
- Electric
- range anxiety
- extended range
By Jon LeSage
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