Cadillac boss: Don't ask why we have so many sedans
Tue, Dec 1 2015Cadillac is all too aware of this fact. While the company is preparing to launch the new CT6 luxury sedan, it's also realizing four sedans, a coupe, a crossover, and a $73,000, old-school, body-on-frame SUV does not a healthy lineup make. Worse, though, as Cadillac President Johan de Nysschen rued during the LA Auto Show, is that the new CT6 is joining a segment already oversaturated. While it's a big, expensive vehicle, it's not much bigger or more expensive than the CTS and XTS sedans.
"Please don't ask me why we have three cars in the same segment," de Nysschen said, stopping midway through an interview with Automotive News on the CT6's market placement to make the crack. "That's a whole different subject."
As for those CUVs, the new XT5 debuted in LA, and it will eventually be joined by another much-needed CUV in 2018, AN reports.
Related Video:
By Brandon Turkus
See also: 2017 Cadillac XT5 shows off its new metal in LA, Jay Leno welcomes a 2016 Cadillac CTS-V into the garage, Weekly Recap: Cadillac's crossover blitz hinges on the 2017 XT5.