Cadillac ATS Crimson Sport Edition is here for a limited run

Fri, 21 Mar 2014

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.

Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.

The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.

The ATS Crimson Sport Edition rolls into dealers beginning at the end of this month.

Cadillac Introduces ATS Crimson Sport Edition
Special edition highlights the sporting dynamics, striking design of the ATS

DETROIT – Cadillac enhances the dynamic performance and design of the 2014 ATS sedan with a new, limited-edition Crimson Sport special edition. Produced only during the spring of 2014, the special edition sedan is characterized by its unique Crimson Red Metallic exterior paint and a collection of its sportiest performance attributes, including an available Track Package.

The Crimson Sport ATS can be had with four different interior environments: Morello Red with Jet Black accents, Caramel with Jet Black accents, Jet Black with Jet Black accents or Light Platinum with Jet Black accents. Other exterior enhancements include exclusive 18-inch Manoogian Dark Silver Premium Painted wheels; a ground effects package with color-matched front splitter, rocker moldings and rear diffuser; and an aero decklid spoiler.

Inside, upgrades include a heated steering wheel in microfiber suede, a microfiber suede shift lever and heated front seats.

Buyers can opt for the Crimson Sport Edition on either the 272-horsepower ATS 2.0T Performance Collection (with automatic transmission) or 321-horsepower 3.6L Premium Collection with rear- or all-wheel drive. Navigation, sunroof, the Driver Assist Package and Advanced Security Package are all optional. Rear-wheel-drive 3.6L models also offer a Track Package.

The award-winning Cadillac ATS sedan balances performance and refinement, wrapped in a progressive expression of Cadillac's Art & Science design philosophy. Named 2013 North American Car of the Year, the ATS compact luxury sedan has drawn new customers to the brand and helped to continue the evolution and elevation of Cadillac.

The 2014 Cadillac ATS Crimson Sport Edition will be available in dealerships at the end of March. The limited-edition package carries an MSRP of $46,010 for the 2.0T Performance Collection and $51,010 for the 3.6L Premium Collection.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.

By Brandon Turkus