Buick shows off new Ultra Luxury Interior for LaCrosse

Sun, 27 Apr 2014

The options sheet of the 2014 Buick LaCrosse gets all kinds of fancy with the addition of the Ultra Luxury Interior. Pointing its Tri-Shield logo at the world of haute luxury, the cabin treatment combines sangria leather with ebony accents, shadow tamo ash wood trim and a microsuede headliner to "drive fashion forward."

You'll need to start with LaCrosse models with the 3.6-liter V6 and either the Leather, Premium or Premium II trims to go all Brioni and Buckingham on the cabin, and the privilege package will run you $2,495. We're told that you won't find such contrasting hues anywhere else in the class, though, and that kind of exclusivity might make any price a bargain.

You can find more information on the Ultra Luxury Interior in the press release below, along with some intensely fashion-foward gobbledygook.

New LaCrosse Ultra Luxury Interior Drives Fashion Forward
Exclusive sangria and ebony premium interior sets an automotive trend

DETROIT, 2014-04-25 – Design statements with staying power are key in the automotive landscape, and Buick's global network of designers make them by continuously monitoring and interpreting trends in high-end fashion, furnishings, architecture and product design.

An example is the 2014 LaCrosse and its unique Ultra Luxury Interior Package.

LaCrosse is the only sedan in its class with the combination of sangria and ebony colors – a color palette seen across multiple luxury-goods industries. The exclusive Ultra Luxury Interior features front and rear seating upholstered in a rich, soft semi-aniline leather, dyed a deep sangria color. The premium leather flows over the console and door armrests, complemented by ebony-colored accents like the sueded headliner and door pillars.

"Oscillating and reverberating pink-hued purples, like Buick's sangria, were first identified by WGSN two years ago as a key shade for our Rendering Reality macro trend," said Fiona Coleman, Global Head of Color at WGSN Fashion Trend Forecasting & Analytics. "It's an intense, yet calming color perfectly suited for interiors, especially where a play on light, space and surface gives the feeling of movement. We've seen this color combination gather traction since Pantone® announced Radiant Orchid as its Color of the Year for 2014."

The LaCrosse Ultra Luxury Interior features authentic Shadow Tamo Ash wood trim on the doors, dash, and center console. Often used in musical instruments, the deeply grained Tamo Ash is a high-grade species that offers movement and contrast through its dark veins. It varies widely in appearance, so no two Ultra Luxury Interiors are alike.

"With this exclusive combination of premium materials and color execution, we are extending Buick's distinction in interior design," said Ven Lai, Buick lead creative designer for color and trim.

"The Ultra Luxury Interior builds on the success and increasing demand for environments that evoke luxury and personal expression. Every detail matters: From the grade, pattern, texture and color of the leather to the layering of natural wood, metal and stitching, this interior moves beyond convention," said Lai. "This application is tailored specifically to the LaCrosse and its customers, but we're exploring all avenues for where it could take Buick."

The Ultra Luxury Interior Package is available now on the 2014 LaCrosse Leather (1SL), Premium (1SP) and Premium ll (1SR) models equipped with the 3.6L V-6 engine.

About Buick
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick

By Jonathon Ramsey