Buick and Bar Refaeli teach in-car yoga

Mon, Jul 27 2015

We're not sure which make or model you'd most readily associate with yoga. You'd probably see a fair few Mercedes convertibles, VW Beetles, and assorted minivans and crossovers outside your typical American yoga studio. But not to be left out of the contorting action, Buick is out to link itself to the age-old practice with these latest videos. They feature, as you can see, the ever lithe and supple Bar Rafaeli, clad in spandex, stretching and contorting herself inside and out of a Buick Verano. Which is really all you should need to know, but there's a little more to the clip above (and the behind-the-scenes video below) than eye candy.

Choreographed by yoga guru Chad Dennis, the idea behind the video – cleverly entitled The Body Shop Â– is to show drivers, in as artful and visually pleasing a way as possible, how to limber up their body, mind, and soul in preparation for (or recovery from) a long drive. It also serves to promote the brand's new 24 Hours of Happiness test drive program that lets prospective buyers take a Buick home and try it out for a day before buying. And if nothing else, it aptly demonstrates that Buick has excellent taste Â– or at least as good as Sports Illustrated that gave the Israeli model her first big break, Leonardo DiCaprio whom she dates for several years, and the dozens of fashion labels, jewelry brands, and magazines for which she's posed in recent years.

By Noah Joseph