Bugatti teases Chiron again, shows and tells us nothing

Fri, Jan 8 2016

The television spots Infiniti released in the eighties for the original Q45 still carry the torch for arcane teaser commercials, but Bugatti might try to steal some of that light this year. The Franco-German automaker released a 41-second teaser video for the Chiron with quick-cut shots of just about everything except the supercar. The fighter jet, the volcano, even the guy running on top of the sideways skyscraper we get, since the tagline is "Breaking new dimensions." But the elevator and the drummer?

We already know the rumor that it's going to break the Veyron Super Sport's terminal velocity, hitting something above 290 miles per hour. Continuing the theme of tweaks that advance the entire package, it's been reported that an analog speedometer will keep track of that vitesse with hash marks running all the way to 500 kilometers per hour, taking the place of the centrally-placed tachometer. Cabin ergonomics should take a step up, while a larger windshield will improve visibility, and the seating position moves outward to become more conventional.

Oh, and since the car is named after French auto racer Louis Chiron and not the mythological Greek centaur, it is pronounced Shir-on, not Kai-ron. You can check out the latest teaser in the video above - at 41 seconds, the spot is about a second less than the time it took the standard Veyron to hit its top speed.

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By Jonathon Ramsey