Bugatti has sold all nine of its Legend edition Veyrons

Fri, 28 Feb 2014

You may have balked at the release of each of Bugatti's Legend edition Veyrons and dismissed them as simple a way for the Alsatian marque to sell the last 50 cars it needs to move before it can put the series to rest. But what you can't argue with is the fact that it's working, because Bugatti has sold every last one of them.

The "Legendes de Bugatti" series launched, as you may recall, with the Jean-Pierre Wimille edition (pictured above and in the updated image gallery) at Pebble Beach this past August. The Jean Bugatti edition followed at the Frankfurt show, and the Meo Costantini edition debuted in Dubai. Each one is based on the Vitesse roadster and comes with a special paint scheme and interior palette created in tribute to a legendary driver from the marque's hey day in pre-war grand prix racing. Each of the three limited runs is limited to three examples, each of which, Bugatti has confirmed, has sold for around 2.2 million euros – equivalent to approximately $3 million at present exchange rates. And here we thought the million-dollar asking price for the original Veyron was a lot.

Before all is said and done, there will be three more of these special series - nine more examples - for a total of eighteen vehicles. Bugatti is set to unveil the fourth version next week in Geneva, anticipated to pay tribute to pioneering female driver Elisabeth Junek. We're still expecting Ettore's son Rembrandt Bugatti to be the subject of another one, leaving the sixth up in the air. Whoever those remaining examples honor, however, you can bet Bugatti will sell them all, which will only bring it closer to selling those last few Veyrons and moving on to its successor, whatever form it may take.

Successful Bugatti Legends: All three model series presented so far in the six-part edition "Les Légendes de Bugatti" have been sold

- Each Legend model series is strictly limited to three vehicles
- The fourth series of Bugatti Legends will be presented at Geneva Motor Show
- Bugatti's success story continues in 2014

Molsheim, 27 February 2014. All nine vehicles of the three models presented so far in the "Les Légendes de Bugatti" edition have been sold. Bugatti will present a total of six models in this edition. All models are strictly limited to three vehicles each. Bugatti honours important personalities from its company history with each special edition. The net price of the first three Legends was around €2.2m.

"The Legends edition is a great success for Bugatti. The response from our customers is amazing. These are automotive works of art, which each tell a part of Bugatti's history," says Dr Wolfgang Schreiber, President of Bugatti Automobiles S.A.S.

"The Legends edition is part of Bugatti's success story," continued Schreiber. "After a very successful year in 2013, more than 90 percent of the 450 planned Veyrons have been sold. We are confident that we will be just as successful this year. Our existing and potential customers know that the opportunity to purchase one of these exceptional super sports cars is running out."

To launch the "Les Légendes de Bugatti" edition last year, Bugatti presented the Jean-Pierre Wimille, named after two-time Le Mans winner for Bugatti, in Pebble Beach, California. The second Legend model followed at the IAA in Frankfurt, where the Jean Bugatti, dedicated to the design genius and son of company founder Ettore, was presented. The third and latest vehicle shown was named after Meo Costantini, head of the Bugatti factory racing team, and was unveiled in November at the Dubai Motor Show.

The Legends vehicles are based on the Bugatti Veyron 16.4 Grand Sport Vitesse1, the world's fastest production roadster.

Bugatti will present the fourth model of the Legends edition on 4 March at Geneva Motor Show. The press conference will take place at 8:40 am at the Bugatti stand in Hall 1.

1 Fuel consumption, l/100km: 37.2 in urban areas / 14.9 in extra urban areas / 23.1 combined; combined CO2 emissions g/km: 539; efficiency class: G

By Noah Joseph