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BMW: Newfangled Idea

Mon, Feb 2 2015
Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech.

We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

By Autoblog Staff

See also: Recharge Wrap-up: BMW plans for retired batteries; automakers support dual-standard chargers, BMW increases i3 price by $1,075 for 2015, Jeep Grand Cherokee, BMW i8, Ford F-150 win 2015 Green Car Awards in DC [w/video].

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