Aventador sales drive record revenue at Lamborghini

Tue, 11 Mar 2014

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.

For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight – rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.

The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

At 36 percent of Lamborghinis sold last year, the Americas continue to stand as the Bolognese automaker's largest market, but not by much: EMEA (Europe, the Middle East and Africa) accounted for 34 percent, while Asia Pacific accounted for the remaining 30 percent of Raging Bulls sold last year.

LAMBORGHINI SETS TURNOVER RECORD AT 508 MILLION EUROS

- Total turnover increased from 469 to 508 million euros
- Worldwide deliveries up from 2,083 to 2,121 cars
- Continuing profitability despite ongoing high investments in R&D and factory premises
- More than 20% of total turnover invested in research and development
- All-time high in V12 sales with a record for the Lamborghini Aventador (1,001 deliveries)
- All new Lamborghini Huracán LP 610-4 receives strong market response

Sant'Agata Bolognese, 11.03.2014 - In the Fiscal Year 2013 (31.12.2013), Automobili Lamborghini S.p.A. improved its key financial figures once more and marked another successful step in its brand history of more than 50 years.

With worldwide deliveries to customers increasing from 2,083 to 2,121 units, the Italian super sports car manufacturer improved its sales for the third consecutive year. These sales figures are outperforming the market trends in the super sports car segment.

The turnover shows a solid growth by 8 % from 469 million euros to 508 million euros. This overproportional increase compared to deliveries is due to an improved model mix; in 2013, 1,001 units of the top model, the V12 powered Lamborghini Aventador LP 700-4 were sold. This is a record for V12 powered Lamborghini models and represents a 9% increase from 922 units sold in 2012. Two and a half years after its market introduction the order bank for both Coupé and Roadster still covers the next 12 months' production. Overall, 2013 was another positive year in terms of profitability.

In its final year of production, the evergreen Lamborghini Gallardo recorded remarkably stable deliveries of 1,120 units following 2012 when 1,161 Gallardo were sold. With 14,022 units sold over its entire lifecycle, this makes the Gallardo the bestselling Lamborghini of all time to date.

"In the year of our 50th anniversary, Lamborghini has delivered a very satisfying performance, confirming the strength of our product and commercial strategy. Today the company is driving towards the future from a very solid economic base. With our very attractive and new model mix,
ongoing high investments of more than 20% of our total turnover into R&D as well as continuous investments into factory premises and the recovery of the markets we anticipate a new phase of solid global growth into new dimensions in the short and long term" said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.

Lamborghini is a global brand, and sales distribution has been well balanced among the three regions: EMEA (Europe, Middle East, Africa) 34%, America 36% and Asia Pacific 30%.This enables the company to respond flexibly to fluctuations in single markets should they occur.

In 2013, the company continued its path of sustainable development: enlarging its facilities and hiring 100 highly qualified professionals in Sant'Agata Bolognese to address both production demand and new projects, with 1,029 employees at the end of the year. As for human resources and ethical commitment Lamborghini has just been awarded two important prizes: the
prestigious accolade "Top Employers Italia 2014", the first Italian car producer to be selected for this award, and the "Ethical Company" award.

The successor of the Gallardo, the new Lamborghini Huracán LP 610-4, made its global debut at the Geneva Motor Show 2014 and is currently receiving overwhelming reactions from markets and customers all over the world. This is also mirrored in the positive media coverage of the new car emanating from the show. Even before the official launch of the Huracán LP 610-4, Lamborghini registered more than 1,000 orders for the highly innovative new super sports car designed to set a new benchmark in its segment.

By Noah Joseph