Autoblog Minute: Why Lamborghini approved the Urus SUV
Wed, Aug 12 2015
[00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute.
Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to
[00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally.
For more, we go to Autoblog editor-in-chief, Mike Austin.
[00:01:00] [MICHAEL AUSTIN INTERVIEW]
With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere.
For Autoblog, I'm Mylecnia Gillenwaters.
[00:01:30] [Autoblog Minute logo]
Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to
[00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally.
For more, we go to Autoblog editor-in-chief, Mike Austin.
[00:01:00] [MICHAEL AUSTIN INTERVIEW]
With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere.
For Autoblog, I'm Mylecnia Gillenwaters.
[00:01:30] [Autoblog Minute logo]
Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.
By Autoblog Staff
See also: The rationale behind Lamborghini's Urus, Lamborghini Aventador SV Roadster will debut in Monterey, Lamborghini bringing exclusive supercar to Pebble Beach.