Auto Ad of the Year Award finalists announced [w/video]
Sun, 22 Dec 2013
Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it's more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 other entertaining advertisements to be watched and looked at, ranging from the "Hands" and "Illusions" spots from Honda to a Land Rover commercial that doesn't feature a single one of its vehicles. And motorsports geeks are sure to love Honda's auditory and visual recreation of Ayrton Senna's Formula One lap record at Suzuka during qualifying in 1989.
We've included the press release and all of the videos for the ad campaigns below for your enjoyment, which are divided into four categories: Broadcast TV, Online Videos, Interactive, and Experiential Advertising. To see the three Print/Outdoor category finalists, head over to the gallery. The winners will be presented at the Detroit Auto Show next month.
Broadcast TV:
Dodge "It Comes Standard" - Wieden+Kennedy/Portland
Honda "Hands" - Wieden+Kennedy/London
Honda "Illusions" - McGarryBowen/London
Daimler/Smart "Offroad" - BBDO Germany/Duesseldorf
Land Rover "Roam Free" - Young & Rubicam/New York
Online Videos:
Audi "The Challenge" - PMK*BNC/New York and Audi of America
Honda "Sound of Honda/Ayrton Senna" - Dentsu/Tokyo
Honda "Project Drive-in" - RPA/Santa Monica
Interactive:
BMW "Eli's BMW" - kbs+/New York
Hyundai "Driveway Decision Maker" - Innocean USA/Huntington Beach
Fiat "Abarth 500 Zero Followers" - Leo Burnett/Duesseldorf
Experiential Advertising:
Toyota "Tundra Endeavor Campaign" - Saatchi & Saatchi/Los Angeles
Toyota "Camry Thrill Ride Experience" - Saatchi & Saatchi/Los Angeles
BMW "Window Into the Near Future" - kbs+/New York
Automobile Advertising of the Year Finalists Announced
Ron Burgundy, Spock vs. Spock, Parkour Among Shortlisted
New York, NY (December 19, 2013) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards, announced today the finalists for the 2014 One Show Automobile Advertising of the Year Award. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club has created a special award to recognize creative excellence in five categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising – as well as the Public Choice Award.
This year's winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 14, 2014, at the Cobo Center in Detroit. The list of finalists, which features creative work from domestic and international agencies and automakers, are as follows:
Broadcast TV
· Dodge "It Comes Standard" – Wieden+Kennedy/Portland
· Honda "Hands" – Wieden+Kennedy/London
· Honda "Illusions" – McGarryBowen/London
· Daimler/Smart "Offroad" – BBDO Germany/Duesseldorf
· Land Rover "Roam Free" – Young & Rubicam/New York
Online Videos
· Audi "The Challenge" – PMK*BNC/New York and Audi of America
· Honda "Sound of Honda/Ayrton Senna 1989" – Dentsu/Tokyo
· Honda "Project Drive-in" – RPA/Santa Monica
Interactive
· BMW "Eli's BMW" – kbs+/New York
· Hyundai "Driveway Decision Maker" – Innocean USA/Huntington Beach
· Fiat "Abarth 500 Zero Followers" – Leo Burnett/Duesseldorf
Experiential Advertising
· Toyota "Tundra Endeavor Campaign" – Saatchi & Saatchi/Los Angeles
· Toyota "Camry Thrill Ride Experience" – Saatchi & Saatchi/Los Angeles
· BMW "Window Into the Near Future" – kbs+/New York
Print/Outdoor
· Kia "Panoramic Sunroof – Cat" – David&Goliath/Los Angeles
· Fiat "Letters" – Leo Burnett Tailor Made/Sao Paulo
· Volkswagen "Child" – Grabarz & Partner/Hamburg
By Damon Lowney