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Audi revisits Ahab on desert island paradise in new ad

Thu, 15 Aug 2013

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.


Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.



By Brandon Turkus


See also: Audi A8 super high-tech headlight teased, whole car coming Aug 21, Audi celebrates 500k TT models with new TTS Competition, Audi teases 700-hp Quattro Sport E-Tron concept for Frankfurt.