Audi doesn't even need December to set new global sales record
Wed, Dec 10 2014
The brand sold roughly 1.575 million cars last year. As of November 30 this year - its 47th record-breaking month in a row in the US - it had found new owners for 1.591 million cars around the world.
Where is the action happening? Everywhere, with double digit growth year-on-year in China (16.4 percent, led by the Q3), the US (15.4 percent, led by the Q5) and Mexico (10.6 percent), and triple-digit growth in Brazil (105.2 percent). Even Europe, still struggling to break free of its retail lassitude, returned a 4.3-percent gain, with the UK and Swedish markets up by more than 20 percent.
In November alone, Audi's deliveries increased 10.8 percent compared to last year, and it broke the company record for monthly sales, getting 146,250 units out the door. You can find more numbers and details in the press release below.
AUDI AG: new sales record after 11 months
- Full year 2013 volume already exceeded in November
- Sales chief Luca de Meo: "Strong year-end sprint for Audi"
- New-generation Audi A6* launched in the first European markets
Ingolstadt, 2014-12-09 - Audi continues to post double digit growth in November too: Deliveries climbed 10.8 percent to a new record breaking figure for a single month of around 146,250 cars. The company once again grew significantly in all regions around the globe. Demand for the four rings rose in the Asia Pacific region in particular with sales up 17.7 percent. Since January, the premium manufacturer has delivered around 1,591,100 cars (+10.1%) to customers, thus topping last year's sales total after just 11 months. In the whole of 2013, the Ingolstadt based company sold around 1.575 million units.
"Our performance in November shows that we are keeping up the pace as we sprint towards the year-end," says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. "Our large export markets in particular are driving the growth of the four rings at this time."
In China Audi handed over 52,544 vehicles (+18.5%) to their new owners. The Audi Q3* provided a strong boost, with demand for the compact SUV growing by 49.8 percent. Since January, the Ingolstadt-based company has sold a total of 516,356 cars in the Middle Kingdom – and thus more than half a million units for the first time.
In the United States, 16,640 deliveries (+22.0%) made for the 47th record-breaking month in a row. U.S. bestseller was once again the Audi Q5* with 4,184 units (+16.8%). In the United Kingdom (+21.6%), Audi broke through the 150,000 mark for the first time, with 11,295 cars in the month and 150,856 deliveries since January.
Audi sales in the northern European markets also continued to perform positively: The company managed to further increase its volumes in Sweden (+20.7%), Denmark (+12.3%) and Norway (+8.9%) in November. Southern Europe is also proving more stable than a year ago: Deliveries rose by 5.1 percent in Italy, and in Spain by as much as 9.2 percent to 36,507 cars since January.
In the German domestic market, Audi sales were up 2.8 percent to 240,849 units since the start of the year. Compared with the strong month in the same period last year, which coincided with the first deliveries of the Audi A3 Sedan* to customers, sales fell to 19,901 vehicles (-4.3%) in November. The demand for the brand's full-size models increased by 7 percent in the same period. The Audi A6 in particular proved popular among customers in Germany (+23.0%). The new generation of this model was launched in the first European markets in November.
- Full year 2013 volume already exceeded in November
- Sales chief Luca de Meo: "Strong year-end sprint for Audi"
- New-generation Audi A6* launched in the first European markets
Ingolstadt, 2014-12-09 - Audi continues to post double digit growth in November too: Deliveries climbed 10.8 percent to a new record breaking figure for a single month of around 146,250 cars. The company once again grew significantly in all regions around the globe. Demand for the four rings rose in the Asia Pacific region in particular with sales up 17.7 percent. Since January, the premium manufacturer has delivered around 1,591,100 cars (+10.1%) to customers, thus topping last year's sales total after just 11 months. In the whole of 2013, the Ingolstadt based company sold around 1.575 million units.
"Our performance in November shows that we are keeping up the pace as we sprint towards the year-end," says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. "Our large export markets in particular are driving the growth of the four rings at this time."
In China Audi handed over 52,544 vehicles (+18.5%) to their new owners. The Audi Q3* provided a strong boost, with demand for the compact SUV growing by 49.8 percent. Since January, the Ingolstadt-based company has sold a total of 516,356 cars in the Middle Kingdom – and thus more than half a million units for the first time.
In the United States, 16,640 deliveries (+22.0%) made for the 47th record-breaking month in a row. U.S. bestseller was once again the Audi Q5* with 4,184 units (+16.8%). In the United Kingdom (+21.6%), Audi broke through the 150,000 mark for the first time, with 11,295 cars in the month and 150,856 deliveries since January.
Audi sales in the northern European markets also continued to perform positively: The company managed to further increase its volumes in Sweden (+20.7%), Denmark (+12.3%) and Norway (+8.9%) in November. Southern Europe is also proving more stable than a year ago: Deliveries rose by 5.1 percent in Italy, and in Spain by as much as 9.2 percent to 36,507 cars since January.
In the German domestic market, Audi sales were up 2.8 percent to 240,849 units since the start of the year. Compared with the strong month in the same period last year, which coincided with the first deliveries of the Audi A3 Sedan* to customers, sales fell to 19,901 vehicles (-4.3%) in November. The demand for the brand's full-size models increased by 7 percent in the same period. The Audi A6 in particular proved popular among customers in Germany (+23.0%). The new generation of this model was launched in the first European markets in November.
By Jonathon Ramsey
See also: Audi Q7 to be first diesel plug-in from VW group, VW Group exploring F1 options, would likely wait until Ecclestone is out, Top Gear names BMW i8 Car of the Year, Corvette, Ferrari, Mercedes also win big.