Audi adding 11 new models, focus on CUVs and fullsize luxury

Sat, 21 Dec 2013

A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.

CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.

The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.

AUDI AG: More than 1.5 million automobiles delivered to customers

- Milestone delivery today at the Audi Forum Ingolstadt
- CEO Stadler: "Expanding product range to 60 models"

- Sales chief Luca de Meo: "Setting our sights on the next target of two million deliveries by 2020"

Ingolstadt, December 16, 2013 – A special moment for the brand with the four rings: Today, the 1.5 millionth Audi since the beginning of the year was handed over to its owner at the Audi Forum Ingolstadt. This means that AUDI AG has achieved its sales target, set for 2015, two years earlier than planned. Rupert Stadler, Chairman of the Board of Management of AUDI AG, and sales chief Luca de Meo personally handed a customer from Germany the keys to the anniversary vehicle: an Audi A3 Sportback.

"Our whole team is making Audi history today: In 2005, we set ourselves a very ambitious goal, and since then have sparked an unparalleled brand and model initiative," said Rupert Stadler, Chairman of the Board of Management of AUDI AG. "We will continue to write this success story and expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious full-size category."

With over 1.5 million deliveries in 2013, AUDI AG will have doubled its global sales within a single decade. In 2003, Audi sold around 769,900 cars annually.

"Today, we are reaching our intermediate target significantly earlier than planned, despite extremely challenging conditions in many markets," says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. "We are now setting our sights on the next target and are in a strong position to achieve the two million mark by 2020."

The company recently achieved record figures for the 47th month in a row since January 2010. The brand's global sales currently exceed the previous record set in 2012 by 7.4 percent.

By Jonathon Ramsey