Aston Martin On Ice reminds us how fun winter can be
Wed, Mar 11 2015
But winter isn't all bad – especially for car enthusiasts. Yes, with the right formula of fresh powder and winter tires, the cold season can prove hilariously fun for folks who love to drive. In that spirit, Aston Martin hosted its second-annual (in the US, anyway) 'On Ice' program in Colorado, where owners were given the opportunity to slide around in the British automaker's wares, hanging the tails out and generally (we assume) having a blast.
Rather than bore you with more details, we'll let you see all the fun that was had, in the gallery above. It almost makes us wish winter would stick around a little longer. Almost.
For more information about the Aston Martin On Ice program, check out the (old) press blast below.
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Aston Martin are to host their second annual ice driving program in Colorado in February, offering thrill seekers a unique driving experience in the heart of the Rocky Mountains.
Taking place among the dramatic Crested Butte mountain range, the 'On Ice' program gives Aston Martin enthusiasts the chance to hone their driving skills in a spectacular setting over three days.
The iconic British car makers have custom built an ice track for the program, comprising a braking/cornering exercise loop, slalom, skid pad and full circuit. Under expert tuition, participants are guided through the facility, before embarking upon a series of braking, cornering and handling exercises and then putting their skills to the test on a mile-long frozen road course.
Luxurious accommodations will be provided for all three days at the exclusive boutique hotel properties of the Eleven Group that are nestled in the mountains.
Julian Jenkins, President of Aston Martin The Americas, said: "After this hugely successful first year we expect the On Ice program to become a mainstay of our customer experience offerings here in North America.
"The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving."
As well as the 'On Ice' driving program, guests will also have the chance to indulge in other activities including skiing and exploring the back country on a fleet of snow mobiles.
Available dates for the 'Aston Martin On Ice 2015' program are February 20th – 22nd or February 22nd – 24th. Pricing is set at $9,999 for a driving guest and $2,499 for a non-driving guest.
Email concierge@astonmartindriving.com or call (+1) 858 300 1179 for more information or to register for the program.
Taking place among the dramatic Crested Butte mountain range, the 'On Ice' program gives Aston Martin enthusiasts the chance to hone their driving skills in a spectacular setting over three days.
The iconic British car makers have custom built an ice track for the program, comprising a braking/cornering exercise loop, slalom, skid pad and full circuit. Under expert tuition, participants are guided through the facility, before embarking upon a series of braking, cornering and handling exercises and then putting their skills to the test on a mile-long frozen road course.
Luxurious accommodations will be provided for all three days at the exclusive boutique hotel properties of the Eleven Group that are nestled in the mountains.
Julian Jenkins, President of Aston Martin The Americas, said: "After this hugely successful first year we expect the On Ice program to become a mainstay of our customer experience offerings here in North America.
"The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving."
As well as the 'On Ice' driving program, guests will also have the chance to indulge in other activities including skiing and exploring the back country on a fleet of snow mobiles.
Available dates for the 'Aston Martin On Ice 2015' program are February 20th – 22nd or February 22nd – 24th. Pricing is set at $9,999 for a driving guest and $2,499 for a non-driving guest.
Email concierge@astonmartindriving.com or call (+1) 858 300 1179 for more information or to register for the program.
By Steven J. Ewing
See also: Aston Martin to keep the faith with V12, manual transmission, Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars, Last original Aston Martin DBS found in barn headed to auction.