Aston Martin CEO to personally inspect first 1,000 DB11s

Wed, Jul 13 2016

The Aston Martin DB11 is going to be a significant vehicle for the British automaker and to ensure that new owners are getting a flawless vehicle, CEO Andy Palmer will be going the extra mile to personally inspect the first 1,000 models. According to a recent tweet by BBC Autos reporter Matthew Phenix, Palmer will be working overtime to give the first set of vehicles an extra dose of love. The CEO will also be placing an inspection badge, which bears his signature, onto every one of the DB11's V12 engines he looks over.

Only 1000 Aston Martin DB11 V12's to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8
— Andy Palmer (@AndyatAston) July 13, 2016

The idea of giving the DB11 more love over the rest of Aston's lineup makes sense as the DB11 is the first all-new vehicle to debut from the automaker since Palmer took over as CEO in 2014. The DB11 is the 10th car in the iconic DB lineage that began with the gorgeous DB1 in 1948. And with the DB line being the most successful model for the automaker, there's a lot riding on the new DB11.

This isn't the first time a CEO has gone to extreme lengths to ensure that vehicles are up to snuff as Elon Musk reportedly slept in a sleeping bag on the factory floor for the production of the Tesla Model X. Hopefully Palmer's extra effort will pay off for the DB11.

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Featured Gallery Aston Martin DB11

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News Source: @AndyatAston, @mattphenix

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By Joel Patel