Almost half of US Cadillac dealers say no to ELR plug-in hybrid
Wed, Feb 19 2014
As much as we'd like to see the more affluent among us driving on electricity, we can certainly understand the dealers' apparent lack of enthusiasm. The article cites costs of up to $15,000 for tools and training to sell the ELR. Show floor real estate is another consideration for dealers who aren't enthusiastic about sacrificing space for a for a vehicle with initial sales – just 46 units nationwide in the first two months, but that volume is expected to increase – that are as mediocre as our first drive impressions.
Still, for those locations that co-habitate with Chevrolet dealers who already participate in the Volt program, the extra expenditure shouldn't be too onerous. The two vehicles share the same basic electro-mechanical drivetrain, so those dealerships should have most of the needed infrastructure already in place. The bulk of ELR sales, according to Cadillac's global marketing director Jim Vurpillat, are expected to be in along the coasts, in places like California, Miami and New York.
Featured Gallery 2015 Cadillac ELR: First Drive
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- News Source: Edmunds
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By Domenick Yoney
See also: J.D. Power study sees new car dependability problems increase for first time since 1998, Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video], Expensive Cadillac ELR at least comes with free Level 2 home charger.