Acura TLX's early sales results look promising

Tue, 14 Oct 2014

Acura made a bold move earlier this year when it decided to axe two fairly popular models in the TL and TSX and replaced them with a single sedan: the TLX. After all, how often have you seen modern automakers consolidating vehicles in the lineup? But early indications have shown that the gamble might have paid off, at least so far, because the TLX has been outselling its predecessors for its first months on sale.

Acura has only released TLX sales numbers so far for August and September, but the results have been promising. In August, the company moved 2,286 of the new sedans, beating last year's figures for the same month from both the TL at 2,227 sold and the TSX at 1,755. Then in September, the newcomer did even better with 3,884 units leaving dealers to surpass the two previous vehicles combined from their 2013 monthly stats.

According to The Truth About Cars, the TLX's September numbers were even more impressive when looking even deeper into Acura sales history. It claims that you would have to go back to March 2011 when the TL sold 3,995 units to have seen it beat the new TLX. And the TSX hasn't surpassed the latest model's figure since December 2010.

When comparing to other members of the premium sedan segment, however, the news isn't so rosy. The TLX was miles away from taking on the BMW 3 and 4 Series as the undisputed market leader in September with a combined 12,814 sales. However, according to The Truth About Cars, the Acura did beat other recently updated models for the month like the Audi A3, Mercedes-Benz CLA-Class, Lexus IS and Cadillac CTS.

Just two months of successful sales data, makes it hard to certify the TLX as a success yet, but the strong performance out of the gate might be a good sign.

By Chris Bruce