370-hp Veloster by Fox Marketing rounds out Hyundai's SEMA lineup

Thu, 24 Oct 2013

Hyundai is certainly bringing the horsepower wars to Las Vegas next month. We already know that its SEMA lineup includes a 1,000-horsepower Genesis Coupe, but now the company has announced that it is teaming up with Fox Marketing to create a 370-hp Veloster Turbo.

Keeping the Turbo's 1.6-liter engine, this show car gets an extra 169 hp by adding a bigger turbo and intercooler, cat-back exhaust and nitrous and methanol injection... oh, and the engine runs on 101-octane racing fuel. The brakes have been upgraded with six-piston calipers and bigger rotors, while the suspension now includes adjustable coil-overs. And since this is SEMA, this Veloster Turbo gets the requisite flashy exterior styling.

Scroll down for the full press release, but we'll have some better shots of this Veloster in just a few weeks.

FOX MARKETING VELOSTER TURBO ROUNDS OUT HYUNDAI'S SEMA SHOW LINEUP

COSTA MESA, Calif., Oct. 23, 2013 – Hyundai has joined forces with Fox Marketing Cars to create the most powerful street-focused Veloster Turbo ever. The car will be showcased at the 2013 SEMA show in Las Vegas, November 5-8.

Fox Marketing leveraged the outstanding reliability and performance potential of Hyundai's 1.6-liter, 4-cylinder direct-injected, turbocharged Gamma powerplant as the core of its SEMA concept. A comprehensive package of advanced engine components, including a new 845 Motorsports turbo upgrade, BorgWarner EFR turbo, front-mounted intercooler, AEM water/methanol injection system, VP Racing 101-octane performance fuel and an ECU tune from SeoulfulRacing, boosts output to an impressive 370 horsepower.

The addition of a UNIQ Performance strut brace, ImportShark chassis bracing and fully-adjustable ARK Performance coil-over suspension ensure the Fox Marketing Veloster Turbo puts all that power to the tarmac and keeps it flat in high-speed cornering, while new Street Pro LE seats and Takata Drift III 4-point harnesses hold the driver firmly in place. Braking performance has been improved with WP Pro EX6 6-piston front calipers with carbon fiber ducting and 13.6-inch wavy-cut rotors for neck-wrenching stopping power.

Exterior modifications give the Veloster Turbo an aggressive demeanor that perfectly complements the engine and chassis upgrades. A hand-mixed paint from BASF color lab dubbed R-M Oynx HD Waterborne SkyAqua Pearl is the most striking exterior component, while the addition of Hyundai Genesis fog lights, an ImportShark front lip spoiler, custom rear fascia mesh and custom front fascia round-out the bold exterior modifications.

"The Veloster Turbo was designed with affordable performance in mind," said Scott Margason, director, product planning, Hyundai Motor America. "Fox Marketing's unique concept showcases the versatility of our turbocharged 4-cylinder Gamma engine family while expanding the overall performance envelope for the Veloster line."

POWERTRAIN
1.6-liter turbocharged, direct-injected Gamma 4-cylinder engine
SeoulfulRacing factory ECU custom tune
845 Motorsports Turbo Upgrade
BorgWarner EFR 6258 turbo
845 Motorsports stainless steel tubular manifold
1.5-in. primaries with ½-in. flanges
Vband 3-in. 304 stainless downpipe
845 Motorsports 3-in. aluminum cold air intake
Front-mounted intercooler
2.25-in. aluminum hot-side charge pipe
2.5-in. aluminum cold-side charge pipe
Custom oil and coolant lines
Nitrous Express N-Tercooler sprayer
AEM X-WiFi (EGT-Air Fuel) iPhone mobile gauge solution

AEM water/methanol injection
AEM Tru-Boost
ARK Performance 2.5-in. cat-back exhaust
VP Racing VP101 performance fuel

CHASSIS
ARK Performance 35-way adjustable coil-overs
UNIQ Performance strut tower brace
ImportShark mid-brace, chassis brake, lower tie bar, cross-bracing, sway bars

EXTERIOR
BASF R-M Oynx HD Waterborne SkyAqua paint
BASF R-M Oynx HD Black D403 paint
Custom Hyundai Genesis Coupe fog light surrounds
Genesis Coupe fog lights
ImportShark front lip spoiler
Custom rear fascia mesh
Takata black tow strap

INTERIOR
Takata Street Pro LE reclining racing seats
Takata seat sliders
Takata Drift III 4-point harnesses
Custom steel bases
Custom Takata rear seats

BRAKING
Front:
WP Pro EX6 6-piston calipers with carbon-fiber ducting
13.6-in. wavy-cut rotors
Stainless steel braided brake lines

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

By Jeffrey N. Ross