2016 Mazda MX-5 Miata to be revealed on September 3 [w/video]

Thu, 03 Jul 2014

Now in its 25th year and on the market in its current form since 2005, the Mazda MX-5 Miata has been due for replacement for some time now. A mid-life facelift helped things along some in 2008, but the moment that roadster enthusiasts have been anxiously awaiting is almost upon us.

Mazda has now confirmed that the 2016 MX-5 will be officially unveiled on September 3 at Mazda Raceway Laguna Seca just ahead of the "Miatas at Mazda Raceway" event, where the Japanese automaker will also display "an array of heritage, concept and motorsports MX-5s," just as it did alongside the upcoming new roadster's Skyactiv chassis at the New York Auto Show.

Not to leave the European and Asian markets out of the fun, Mazda will simultaneously unveil the new Miata in Spain and Japan as well. But in the meantime you can view the teaser video and press release below to keep that excitement drummed up.

ALL-NEW 2016 MAZDA MX-5 MIATA CONFIRMED
- Fourth-Generation Roadster to Debut via Simultaneous Global Events on Three Continents -

IRVINE, Calif., July 3, 2014 /PRNewswire/ -- This fall, 25 years of storied MX-5 Miata history will turn the page to unveil the beginning of its fourth chapter as the next-generation roadster will be rumor no more during simultaneous global events in Japan, Spain and the United States. Officially confirmed as a 2016 model, the all-new MX-5 coyly made an initial debut at this year's New York International Auto Show in the form of an exposed SKYACTIV-CHASSIS. MX-5 historians eagerly scribbled notes, snapped photos and speculated on what the final product would be. On September 3, 2014 speculation will shift into revelation during an exclusive event to be held in Monterey, Calif.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

"We're excited to make this official, to announce that the newest member of the MX-5 Miata family will be arriving soon," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). "Along with our colleagues around the world, we continue to celebrate the MX-5's 25th anniversary and look forward to sharing even more news in the near future."

In addition to the global unveil of the 2016 MX-5 Miata, MNAO has partnered with the enthusiast-operated event eponymously known as Miatas at Mazda Raceway, which will be held on September 5-7. The next-generation roadster will be on display along with an array of heritage, concept and motorsports MX-5s. MNAO also will lead consumer discussion sessions covering history, motorsports, R&D and design as well as coordinate one of the largest gatherings of MX-5 Miatas in North America. Registration for the annual event is free and open to the public. For more information, visit www.MiatasAtMazdaRaceway.com.

About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

By Noah Joseph