2015 Chrysler 200 nets 10,000 orders in first day

Thu, 15 May 2014

Chrysler is having a "crazy impressive" launch for its 2015 200, claims company spokesperson Rick Deneau. Within the first two days of opening the order books, the Pentastar took over 17,000 requests for its swoopy new family sedan – 10,000 of them in the first day. The company says that's enough to keep its Sterling Heights, MI, factory running at full capacity through mid-July.

Deneau tells Autoblog that the last time he saw such an immediate popularity for a model was when Ram launched its 1500 EcoDiesel pickup. That truck sold out of its initial order allocation in just three days earlier this year. As you'd expect, "most of these are dealer orders," Deneau admits. In other words, they're not necessarily coming at the behest of individual customer, but that's standard operating procedure as dealers look to fill up their showrooms.

For the moment, it's too early to know which trim or engine will prove most popular in the new 200. At present, most of the ordered models are highly optioned. That's normal for a new vehicle launch, as early adopters tend to want all the bells and whistles and dealers want to show off their new stock by putting their best foot forward.

The early order spike suggests some pent-up enthusiasm for the 200, at least among dealers. If actual consumers like it as much, the 200 should go some way toward helping Chrysler extend its growing market share. Scroll down to read the company's full announcement.

All-New 2015 Chrysler 200 Launches Out of the Gate with More Than 10,000 First-Day Vehicle Orders

Chrysler brand reports 10,000 2015 Chrysler 200 vehicle orders were placed on the very first day vehicle orders were made available

More than 17,000 vehicle orders were placed in the first two days

20,000 initial orders of the 2015 Chrysler 200 allow for full capacity production through mid-July at the Sterling Heights (Mich.) Assembly Plant (SHAP)

Inspired by iconic American design, the all-new 2015 Chrysler 200 delivers beautiful craftsmanship using high-quality materials, understated elegance, fuel economy of up to 36 miles per gallon highway and is loaded with state-of-the-art safety and security and technology features

May 14, 2014 , Auburn Hills, Mich. - Laying the groundwork for the future of the Chrysler Brand, the all-new 2015 Chrysler 200 is making its way into dealerships and onto the road with a bang with more than 10,000 vehicle orders placed on the very first day the vehicle ordering system opened on Thursday, May 8, and more than 17,000 vehicle orders of the all-new 2015 200 have been placed in the first two days. The Sterling Heights (Mich.) Assembly Plant (SHAP) is at full production through mid-July and orders continue to roll in.

"The Chrysler brand is thrilled to see the level of enthusiasm customers and dealers have shown to order the all-new 2015 Chrysler 200," said Al Gardner, President and CEO - Chrysler Brand, Chrysler Group LLC. "With a standard nine-speed automatic transmission, a choice of two powertrains with fuel economy ratings of up to 36 miles per gallon (mpg) highway, an available state-of-the art all-wheel drive system, and an interior that will wow drivers and passengers alike, the new Chrysler 200 is raising the bar for what customers should expect from a mid-size sedan."

With a starting U.S. Manufacturers Suggested Retail Price (MSRP) of just $21,700 (excluding destination), the all-new 2015 Chrysler 200 is available in four different models: the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C. With a segment-first standard nine-speed automatic transmission, electronic shifting with a rotary e-dial, an innovative available all-wheel-drive system that reduces parasitic losses with a disconnection rear axle, exceptional ride and handling characteristics and safety and security features typically found on vehicles that cost thousands of dollars more, the new 200 is a car drivers will enjoy driving. Consumers have a choice of two world-class engines, the 3.6-liter Pentastar V-6 engine which produces a best-in-class 295 horsepower and 262 lb.-ft. of torque, or the standard 2.4-liter MultiAir2 Tigershark I-4 engine produces 184 horsepower and 173 lb.-ft. of torque and achieves a highway fuel economy rating of 36 mpg. The all-new 2015 Chrysler 200 features an award-wining interior which is loaded with standard and optional features not found on other mid-size sedans including a clever center console with the most available interior storage space in the segment , sliding cupholders, multiple power outlets and a unique pass-through storage space accessible to both the driver and front seat passenger.

About the Chrysler 200
The all-new 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With highway fuel economy of up to 36 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow 'n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

By Chris Bruce