2015 Audi Q3 is ready to woo America's young and upwardly mobile

Mon, 13 Jan 2014

You can hardly blame Audi for its decision to finally bring its Q3 compact crossover to America, even though it's been on sale in other global markets since 2012. CUVs of all stripes are red hot, and the number of players in the US entry-level premium segment is mushrooming. Rapidly growing Audi simply can't afford to be left out of the discussion in favor of vehicles like the BMW X1, Land Rover Range Rover Evoque, and even small near-luxury entries like the Buick Encore, if only because capturing these customers could result in subsequent sales of more profitable models down the road.

Audi evidently intends to attract these new, younger customers by spoiling them in decidedly unGermanic fashion: by offering lots of standard equipment. Peruse the spec sheet on base models from rivals and you'll see things like manually adjusted faux leather seats, conventional projector headlamps, and little in the way of frills. By comparison, the 2015 Q3 comes with an embarrassment of standard features, including heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start.

First impressions of the four-cylinder, 200-horsepower Q3 revealed here at the Detroit Auto Show are very positive, with a rakish (if overly familiar) shape and a fair amount of utility with up to 48.2 cubic feet of storage with the rear seats folded. If Audi can price the Q3 similarly to the entry-level BMW X1 sDrive28i ($31,825 delivered) when it arrives this fall, we think it'll sell like hotcakes – just like its Q5 big brother.

Audi enters the premium compact class of SUVs with the sporty and versatile new 2015 Q3

Q3 will join the already successful family of Audi SUVs that includes the Q5 and Q7
Q3 showcases many of the luxury and technology features found in the full-size vehicles offered by Audi
Available Fall of 2014 with a 200 hp 2.0-liter TFSI® engine and front-wheel drive and available Audi quattro® all-wheel drive

HERNDON, Va., Jan 9, 2014 - The new 2015 Audi Q3 will arrive in the U.S. in the Fall of 2014 and will join the already successful lineup of Audi SUVs that includes the Q5 and Q7. It will make its U.S. debut at the North American International Auto Show (NAIAS) in Detroit on January 13th. The Q3 is a premium, compact SUV that pairs coupe-like looks with the utility of a SUV. Its quality engineering and advanced features offer ideal performance and functionality, but also advanced technology and driving dynamics.

"Coming off the recent A3 family announcement we are now for the first time entering into the premium compact class of SUVs with the introduction of the Audi Q3 into our line-up," said Scott Keogh, President, Audi of America. "Our growing SUV family will now offer three distinct products in the premium SUV category; and like the successful Q5 and Q7, the Q3 will continue with the established standards they started with regards to utility, technology, craftsmanship and performance."

Standard Features
The Audi Q3 comes generously appointed with a long list of standard equipment, including:
• 200 hp 2.0-liter TFSI® engine with six-speed Tiptronic® transmission
• Panoramic sunroof with power retractable sunshade
• Audi xenon plus front lighting with LED DRLs and taillights
• Heated, 12-way power front seats
• Leather seating surfaces
• Audi advanced key

Design and Body
The Audi Q3 model's coupe-like lines are an expression of its sporty character. This is demonstrated by:
• Low roof line, flat D-pillars, and a wraparound tailgate
• Distinctive exterior lighting
• Sharply drawn lines on the flanks frame athletically arched sheet metal surfaces - the defining shadow contour is the Tornado line
• The housings of the side mirrors sport LED turn signals
• Both the hood and tailgate are made of aluminum
• The signature, wedge-shaped headlights house xenon plus lighting and LED daytime running lights, which are combined with LED taillights, all standard
• The available power tailgate opens electrically, including via the remote key fob, and swings up to accommodate the spacious cargo area

Interior
The interior of the Audi Q3 is spacious and comfortable for all five passengers. Its elegant, ergonomic design boasts superior build quality. Evidence of the premium character of the Audi Q3 can be seen in every last detail in the interior craftsmanship, in the selection of the materials, in their processing and in the tight, consistent interior gaps.
• The cargo area offers a base luggage capacity of 16.2 cu ft. Folding down the split rear seatbacks increases this capacity to 48.2 cu ft.
• Standard LED interior lighting – a technology that bathes the interior in dramatic light
• Efficient white light-emitting diodes illuminate the doors, foot wells, vanity mirrors, storage compartments and the air vent thumb wheels. LED light guides even accentuate the cup holders

• When equipped with the BOSE Surround Sound system, the frames of the woofer/mid-range speakers in the front doors form elegant rings of white light
• The Q3 comes standard with two front airbags, thorax-pelvis side airbags in the backs of the front seats and side curtain head airbags. Safety belt tensioners up front, belt force limiters and the integral Audi head restraint system. Rear side airbags are optional.

Powertrain and Performance
The standard 2.0 TFSI four-cylinder engine in the Q3 produces 200hp and 207 lb-ft. of torque.
• Standard six-speed Tiptronic® transmission
• Front wheel drive standard, Audi quattro® permanent all-wheel drive available
• Optional Audi drive select system - allows drivers to adjust handling and response at the touch of a button. There are three drive select modes: Comfort, Dynamic, and Auto.

Chassis and Suspension
The Q3 brings more sportiness to the compact premium SUV class. Its balanced chassis combines agile handling, supreme safety and great road comfort.
• The Q3 model's front suspension is a sophisticated design featuring McPherson struts with forged aluminum lower wishbones. The rear includes a four-link rear axle with a separate spring/shock absorber arrangement to maximize interior cargo space.
• Electromechanical power steering with speed-dependent power assist
• ESC with offroad mode and hill descent assist
• Standard 18-inch wheel with optional 19-inch design available

Available Equipment
The Q3 showcases many aspects of Audi expertise found in our full-size luxury vehicles and makes that content and technological prowess available in a premium compact SUV.
• Sport package including front sport seats with adjustable thigh support
• Driver Assistance package including Audi side assist and Audi parking system with rearview camera
• Audi MMI navigation plus with 7.0-inch color monitor
• Power tailgate with a programmable preset opening angle
• The Prestige trim package includes extended infotainment and convenience features including Audi connect®
• Audi side assist uses radar to help make changing lanes easier
• BOSE Surround Sound system. This system features a ten-channel receiver delivering 465 watts of power to 14 speakers

Audi connect®
The 2015 Audi Q3 features the award-winning infotainment system, Audi connect®, when the Prestige trim package is ordered.
• Factory-fitted, in-vehicle Wi-Fi connectivity for passenger use, enabling the Audi connect system to deliver connectivity to up to eight wireless devices for passengers.
• The on-board Audi MMI navigation plus system is enhanced with Google Earth™ maps for a true aerial view of the route.
• Audi connect also features real-time localized weather, news and live fuel prices
• Google Voice™ Local Search for detailed information about travel destinations, such as restaurant or hotel hours, pricing and customer reviews
• myAudi Destination feature, which allows users to log on to Google Earth from virtually any location in the U.S. and download up to 50 destinations to the vehicle
• Audi also offers real-time Sirius XM® Traffic information via enhancements to the Audi MMI Navigation plus system (active Sirius XM® Traffic subscription required).

- End -

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

Note: Pricing and EPA numbers to be announced closer to the on sale date of Q3.

Where stated, fuel economy values are forecast manufacturer values for the USA; EPA estimates were not available at time of release. Mileage will vary and depends on several factors including driving habits and vehicle condition.

Always pay careful attention to the road, and do not drive while distracted.

By Chris Paukert