2014 Mini Cooper goes to the dogs
Tue, 17 Dec 2013
We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.
By Damon Lowney
See also: Mini reveals new John Cooper Works concept ahead of Detroit, Production Mini Rocketman still in the cards, but not without a partner, Mini could go even bigger with next Countryman.