2014 Kia Soul gets new 'Totally Transformed' hamster commercial
Fri, 23 Aug 2013
The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.
By Brandon Turkus
See also: 2014 Kia Forte, Kia recalls 9,700 new Sorento models for potential front axle failures, What a strike in Korea could mean for US Hyundai and Kia buyers.