2014 Audi R8 officially on sale, starting at $114,900*

Fri, 12 Apr 2013

After skipping the 2013 model year, the Audi R8 is back for 2014 with a new look, added performance and a slightly higher starting price. In V8 coupe form, the 2014 R8 starts at $114,900 (*not including $1,250 for destination and a $3,000 gas-guzzler tax), but looking at that price, which has risen just $5,900 since the performance coupe first debuted in the US for 2008, inflation doesn't seem to have hit the R8 as hard as some other sports coupes – like, say, the Nissan GT-R.

Opting for the S tronic automatic gearbox will cost $9,100 for all models, while R8 V8 and R8 V10 models still offer the drop-top Spyder model for an extra $13,500. Not available in Spyder form, is the all-new 550-horsepower R8 V10 Plus, which starts at $170,545. Scroll down for the full pricing breakdown of the 2014 R8, which went on sale yesterday.

The new 2014 Audi R8 is officially on sale as of April 11th, 2013

2014 Audi R8 model line pricing released; Tony Stark back in Audi R8 for Iron Man 3 premiere on May 3rd, 2013

Offering uncompromised performance and unmistakable design, the new 2014 Audi R8 model represents the pinnacle of Audi performance with the top up or down. The R8 has established itself as an icon in the short time since its introduction in 2008. The new 2014 Audi R8 is more dynamic and powerful than ever and is officially on sale as of April 11th, 2013.

The new Audi R8 has been further optimized thanks to numerous improvements, including an available new seven-speed S tronic transmission that improves the 0-60 mph time by 0.3 seconds on the R8 V10 Plus. The new S tronic transmission also significantly improves comfort through smoother gear shifts and greater efficiency. New full-LED headlamp design continues to give the R8 an unmistakable presence while standing still and at speed on the road or the track.

At the top of the range is the new R8 V10 Plus Coupe with 550 horsepower and 398 lb.-ft. of torque. Equipped with the available S tronic, it catapults from zero to 60 mph in 3.3 seconds and can achieve a top speed of 196 mph. It weighs approximately 130 lbs. less than the R8 V10 due to ceramic brakes, carbon fiber side blades, front splitter, rear diffuser, and spoiler; a smaller fuel tank; manual Alcantara® seats and reduced sound insulation in the engine bay.

The interior receives beautiful diamond-stitch leather seats as well as an available flat-bottom multi-function steering wheel among other improvements. "The launch of the R8 represented the turning point of the Audi brand and placed luxury on notice," said Scott Keogh, President Audi of America. "The 2014 R8 will continue to build upon that success for our halo sports car and for the Audi brand as a whole."

Tony Stark, played by actor Robert Downey Jr., will once again be back in the Audi R8 as his car of choice. Iron Man 3 debuts in movie theatres across the country on May 3rd, 2013.

2014 MY R8 Pricing*

R8 V8
Coupe

Manual $114,900
S tronic $124,000

Spyder
Manual $128,400
S tronic $137,500

R8 V10
Coupe
Manual $151,200
S tronic $160,300

Spyder
Manual $164,700

R8 V10 Plus
Coupe
Manual $170,545
S tronic $179,645
S tronic $173,800

* Manufacturer's suggested retail price (MSRP). MSRP excludes destination and deliver of $1,250 and gas guzzler tax of $3,000, option costs, tax, title, and license fees. Dealer sets actual price.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

By Jeffrey N. Ross