2013 Dodge Dart gets all Moparized

Fri, 08 Feb 2013

Last year, Chrysler announced it would be offering more than 150 Mopar parts and accessories on the 2013 Dodge Dart, and we got a look at some of these parts firsthand at the Chicago Auto Show. Showing off all the optional parts at once would surely create a gaudy monstrosity, so Chrysler chose to equip this particular Dart GT with just a handful of Mopar goodies, which still gave the car a nice and tasteful custom look that is available straight from the dealership (and with a full warranty, too).

Decked out in a factory color called Header Orange Clear Coat – also a very appropriate show car hue – this car added exterior styling parts such as the vented, carbon fiber hood, the bolt-on front chin spoiler and a matte black decklid spoiler. Looking inside the car, you'd think the red-accented interior is part of the Mopar parts bin, too, but this is actually what the standard Dart GT cabin will look like when it goes on sale.

Mopar® to Offer More Than 150 Accessories and Performance Parts for All-new 2013 Dodge Dart
Most Offered in Compact-car Segment:

-Industry-first wireless charging
-Industry-first Wi-Fi
-Industry-first Electronic Vehicle Tracking System (EVTS)
-Complete list of accessories at http://www.mopar.com

January 10, 2012 , Auburn Hills, Mich. - When the all-new 2013 Dodge Dart arrives in showrooms later this year, consumers will have a full menu of more than 150 Mopar® accessories and performance parts from which to choose.

"By itself, our new Dodge Dart will stand out in the compact-car crowd," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "But for those who want even more customization and personalization, Mopar is offering more than 150 quality-tested accessories and performance parts."

Following is a select list of Mopar accessories and performance parts for the all-new 2013 Dodge Dart:

Performance Styled Hood: Carbon fiber scooped hood, designed to give the vehicle an aggressive and sporty appearance.

Performance Braking Upgrade: Upgraded calipers, rotors and performance pads provide increased braking power.

Unique Grille: Chrome aluminum, replaces production grille below the bumper to provide a unique appearance.

Grille Cross-hatch Insert: Carbon fiber-style finish, attaches to Dodge cross hatch over grille area, perfect for enhancing the "tuner" image.

18-inch Wheels: Unique Mopar design, polished spokes and black-painted pockets.

Rear-air Diffuser: Matte Black, attaches to rear fascia to provide a unique look to the rear of the vehicle. Designed to coordinate with Chin Spoiler.

Front Fascia Appliqué: Chrome-plated appliqué slides over front/center bumper area to provide a bright front-end appearance.

Front Chin Spoiler: Matte Black, attaches to front fascia to give more aggressive look to the front end.

Side Sills: Matte Black, attaches to side rocker panels to provide a sportier appearance. Designed to coordinate with Front Chin Spoiler and Rear-air Diffuser to provide a unique appearance.

Rear Deck Lid Spoiler: Matte Black, attaches to rear deck lid for a sporty appearance.

Chrome Fuel Door: Made of chrome aluminum, replaces production fuel door. Coordinates with Chrome Mirror Covers and stainless steel B-pillar appliqué.

Chrome Mirror Cover: Chrome-plated, replaces production mirror cover.

B-Pillar Appliqué: Polished stainless steel, attaches to b-pillar area to enhance appearance.

Pedal Kit: Bright finish, attaches to gas and brake pedals to enhance driver's foot well appearance.

Industry-first Wireless Charging: With a higher demand on power from phones and other battery-powered devices, this new wireless charging system allows driver to set electronic devices in a specified charging zone and charge without wires. This is accomplished by creating a virtually invisible charging zone in the vehicle instrument panel or center stack. Energy is then transferred from the charging pad to the device battery, utilizing a compatible device-specific case.

Industry-first Wi-Fi: Allows owners to utilize electronic devices as far as 150 feet from the vehicle. Each passenger may separately access the Web on the go. In-vehicle router receives 3G broadband Internet, allowing access to social media, maps, e-mail, online games, music and more. Works with Wi-Fi enabled device. Subscription required and sold separately.

Industry-first Electronic Vehicle Tracking System (EVTS): Mopar's system is powered by Guidepoint Systems, the leader in GPS-enabled stolen-vehicle recovery systems. Unlike other vehicle-tracking systems, the Mopar EVTS offers nationwide tracking without a subscription.

Mopar-First Features
Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers

Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters

Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format

2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

Camper trailers: first to introduce off-road camper trailers

WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

By Jeffrey N. Ross