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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley may develop 500-hp, all-electric sports car

At dinner during the recent press launch for the Bentley Bentayga, CEO Wolfgang Durheimer stood up to discuss potential directions for the Bentley brand. One of them could be an all-electric version of the EXP 10 Speed 6 concept first revealed at the 2015 Geneva Motor Show, Top Gear reports. According to Durheimer, the Speed 6 concept has received incredible customer response, summed up as, "Stop talking about it and build it." Yet the CEO says Bentley would want to do something even more interesting with the coupe, so an electric powertrain with anywhere from 400 to 500 horsepower is being developed. That's not to say we'll ever see it for sale, but the best minds in the company are working on it. Top Gear says that such a car would probably share innovations developed for the rather lovely Porsche Mission E concept we saw at Frankfurt, resulting in a range of around 300 miles and fast charging capability. Traditional engines would also be developed for those that prefer their Bentleys to play four-stroke combustion notes. The other direction - and if we're wagering we think this one is much more likely - would use the Bentayga platform but be a sharper, edgier take on a crossover. At that same dinner, Durheimer said response to the Bentayga has urged Bentley to increase its sales projections. That makes an even stronger case for the smaller crossover already being considered in January this year and reaffirmed in June. Top Gear thinks that would be an "SUV-coupe" with four doors and more performance. Whichever one gets the nod, it's expected to hit the road in the next three years. Related Video: Featured Gallery Bentley EXP 10 Speed 6 Concept: Geneva 2015 View 9 Photos News Source: Top GearImage Credit: Copyright 2015 Drew Phillips / AOL Green Rumormill Bentley Coupe Concept Cars Electric Future Vehicles Luxury Performance bentley bentayga wolfgang durheimer porsche mission e concept bentley crossover bentley exp 10 speed 6

Bentley rolls out Shaheen edition Mulsanne in Dubai

Bentley doesn't do quite as many special editions for local markets as Rolls-Royce does, and when it does, they're usually based on the Continental range. But the new Shaheen edition which Bentley unveiled at the Dubai Motor Show is based on its flagship sedan, the Mulsanne.
Named for and inspired by the Shaheen eagle, the special Mulsanne is distinguished by two-tone Tungsten and Onyx paint, with Magnolia and Beluga leather and dark burr walnut trim inside. It comes already upgraded to the Mulliner Driving Specification, which includes 21-inch alloys, diamond-quilted leather and adjustable suspension and steering.
Of course there are special logos inside and out, and sheikhs ponying up the unspecified premium can also opt for iPad picnic tables, onboard wifi, glass sunroof and a bottle cooler for chilling the champagne that, somewhat ironically, is haram - forbidden under Sharia law that governs many of the countries where Bentley is selling this car.