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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

You can buy the Queen's Bentley Mulsanne for $285,000

Want to feel like a king or queen driving around town? You'll want a Bentley. After all, the British automaker furnished the royal household of Queen Elizabeth II with the bespoke State Limousine, and delivered the very first new Bentayga to Her Majesty as well. But if you're keen to get a little closer to that sovereign feeling, might we suggest buying the Queen's own Bentley – namely, the Mulsanne you see here. Listed for sale on Auto Trader by a dealership in Surrey, this particular Bentley Mulsanne was reportedly used exclusively by the British monarch from 2012 to 2014. She's said to have used it during the Diamond Jubilee celebrations that marked her 60th year of reign four years ago, as well as for a visit to Prime Minister David Cameron's office at 10 Downing Street for his inaugural cabinet meeting. We wouldn't be surprised if she took over the wheel from her chauffeur from time to time, either. The Muslanne is said to have only 5,826 miles on the odometer – 5,000 of which was racked up in Her Majesty's service, secret or otherwise. On that note, there is no mention of 007-esque gadgetry or basic armoring you might expect from a head of state's car. Provenance aside, this being a Mulsanne, it's motivated by Bentley's ancient 6.75-liter V8, not the gauche 6.0-liter W12 or 4.0-liter V8 in the nouveau riche Continental. It's done up in classic dark green with a tan leather interior and walnut burr veneer trim, and can be yours for GBP199,850 – or $285k at today's exchange rates. Of course you could pick up a new one for not much more, but then you wouldn't be riding around in the Queen's own wheels, now would you? Related Video: Featured Gallery 2012 Bentley Mulsanne - ex-Queen Elizabeth II News Source: Auto Trader Bentley Car Buying Luxury Sedan bentley mulsanne queen elizabeth ii