2014 Bentley Continental Gt on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley reveals Bentayga app for Apple Watch

The word "bespoke" is often used in conjunction with British luxury cars. In the case of the new Apple Watch app for Bentley's new SUV, the Bentayga, the carmaker is eager to mention the app that uses "bespoke Bentley digital architecture." The new app synchronizes with the vehicle's touchscreen remote interface via Bluetooth. Bentley says the app handles adjusting the entertainment, heating, air conditioning, and seat massaging functions. Vehicle speed, distance, and outside temperature are also displayed on the watch. It's likely more convenient to precisely adjust the A/C from the back seat by just tapping on one's watch, instead of asking the driver to turn it down a notch. The app is now available for download from the App Store. Related Video: Image Credit: Bentley Motors Bentley Technology Gadgets Infotainment SUV bentley bentayga

Xcar asks why the W in the Bentley Continental GT

There aren't a lot of automakers producing V12 engines these days: There's BMW and Mercedes, of course, and the Rolls-Royces and Paganis they power. There's Ferrari, Lamborghini and Aston Martin. But the largest producer of twelve-cylinder engines doesn't make them in a V. That'd be Bentley, and it produces more dozen-piston engines than anyone else, but arranges them in a W configuration. It's a compelling story of innovation, one as interesting as the history of the marque itself. And Xcar tells the tale in its latest video installment, tracing it back to the development of the compact VR6 engine and the autocratic mastermind at the helm of the Volkswagen Group who made the W12 a reality. By this point it would be all too easy to consign the W12 to the dustbin of history as the smaller, more efficient and nearly as powerful V8 has slotted in below to push the W12 to the margins of relevance. But it's still the more refined option, and the more innovative one. Little wonder it's the only type of twelve-cylinder engine (the Aventador's notwithstanding) that the Volkswagen Group still makes.