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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Every Bentley Continental GT No. 9 Edition has Le Mans history built into its interior

Bentley is amidst a year-long celebration of its 100th birthday, and part of the festivities is the reveal of the "ultimate collector's version" of the new Continental GT. The Number 9 Edition by Mulliner is a highly customized tribute to Sir Henry Ralph Stanley 'Tim' Birkin and his "Blower" Bentley and includes a Le Mans artifact that gives the car an unattainable rarity. As seen in the photos, this Continental GT wears its name on its nose. The large 9 in the grille is a nod to the No. 9 4.5-liter Blower Bentley that Birkin raced at the 1930 Le Mans 24 Hours. What Bentley claims to be the iconic Bentley racer of the pre-war era had a supercharger that upped power from 110 brake horsepower to 175. Now, in 2019, part of that racecar will be in each of the 100 No. 9 Edition cars. Those familiar with the new Continental GT remember it features a "rotating display" within its dashboard. It can flip between a smooth piece of trim to the infotainment screen to an assembly of three dials and/or gauges. On the No. 9 Edition, the center gauge on the rotating display has a visible piece of the wooden seat from the 1930 Le Mans car. It can be seen at the 1:30 mark in the video below. It is just one piece of the custom interior that also features turned aluminum trim, and a British Jaeger clock face inspired by the Blower's original dials. Customers have the choice between Cumbrian Green or Beluga leather, which Bentley says have increased gloss levels. The seat headrests and the door panels have been debossed with Bentley's "B" logo, and the door sill plates have plaques marking, "1 of 100." A final touch of elegance is the 18-karat gold plating on the vent pull knobs. The No. 9 Edition comes in two colors: Viridian Green or Beluga Black. The 21-inch 10-spoke wheels can be ordered with color match, and several specialty badges have been added to the car, including "1919 to 2019" centenary badges that are seen on every Bentley built in 2019. The No. 9 comes standard with the Continental GT's Black Line package and the carbon bodykit package. Bentley made no mention of price, but considering only 100 will be built, they're likely already accounted for. The No. 9 Edition will make its public debut at the Geneva Motor Show. Featured Gallery Bentley Continental GT No. 9 Edition by Mulliner News Source: Bentley Geneva Motor Show Bentley Coupe Luxury Performance limited edition Mulliner

Bentley orders are up by 50% thanks to Chinese buyers

LONDON — Bentley began the year with 50% more orders than the start of last year and built more luxury cars in January than the same time in 2020 as China boosted demand despite challenges from the pandemic, its boss told Reuters on Wednesday. The Volkswagen-owned brand said it had not faced major disruption from Britain's exit from the European Union nor from a shortage of semi-conductor chips, which has forced some automakers to halt or reduce production. Based in Crewe, northern England, the over century-old marque made a small profit in 2020, when its factory was forced to close as Britain entered its first national lockdown, and hopes to build on that this year. "The order bank at the beginning of this year was 50% higher than it was at the beginning of last year," Chief Executive Adrian Hallmark said in an interview. "China, by far, is the most outstanding performance in the world in respect of level of orders compared with normal expectations." The firm sold 11,206 cars in 2020. Related Video: