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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley EXP 10 Speed 6 Concept is our first, maybe best, 2015 Geneva surprise [w/video]

Legend has it that Ettore Bugatti once referred to the machines from Bentley as "the world's fastest lorries." While a lot has changed in Crewe over the years, the company's status as a maker of big, heavy, bruising GT cars has carried on. Then the 2015 Geneva Motor Show arrived, and Bentley dropped the EXP 10 Speed 6. First and foremost, it's a two-seater, rather than a 2+2, like so many Bentley coupes before. It's svelte and curvy, all the while appearing more muscular than any other Bentley has been in a long time. Certain Bentley styling trademarks, like the way the huge rear haunches feed over the rear wheels and into the profile and egg-crate grille (complete with heritage-inspired "6" logo) are there, but there's so much new here. The powerful scooped hood, pert rear end and massive ducts behind the front wheels are decidedly more aggressive than what we've come to expect from Bentley, while the slim rear taillights are a different take on the units found on the Continental GT. The headlights, meanwhile, carry on the look of modern Bentleys, but feature a beautifully intricate design in the main lamp. The outer pair of lights, meanwhile, look like a mix of accent and fog lights. One of the biggest complaints about modern Bentleys is that their interiors are quite antiquated. The materials remain top notch, but the technology is ancient relative to the rest of the auto industry. The EXP 10 Speed 6 finally addresses this, and in grand fashion. A gorgeous leather-wrapped steering wheel is flanked by huge leather and metal paddles, while a digital gauge cluster is a big improvement on the Conti's analog dials. A tablet-like interface crowns the high center console, while a beautiful, fat shifter looks ready to fall right to the driver's hand. We'll have more on the EXP 10 Speed 6 in the coming days. Check out the official images and press release on the new concept, as well as a few Short Cut videos we captured during the car's debut at Volkswagen's sprawling Group Night show, below. EXP 10 SPEED 6 - A VISION OF BENTLEY DESIGN AND PERFORMANCE MAR 2, 2015 Concept for sector-defining two-seater sportscar Futuristic Bentley design, a statement in modern British luxury Potential future model line (Crewe / Geneva, 2nd March 2015) Bentley Motors is showing the future direction of luxury and performance with the EXP 10 Speed 6 at the 2015 Geneva International Motor Show.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.