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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2016 Bentley Continental GT keeps it fresh for another dozen years [w/video]

The reveal of the EXP 10 Speed 6 concept is without a doubt the bigger news – maybe the most exciting thing the British automaker has shown in years – but it's not the only piece of new metal on display at the Bentley stand in Geneva this year. Alongside the sports car concept, Bentley is showcasing revised versions of just about its entire bread-and-butter lineup, including the Continental GT, Continental GTC and Flying Spur. The latter sedan may have only received some new trim inside and out (along with a subtly massaged engine), but the two-door models benefit from a raft of enhancements. Most notable is the side vent that now features a metallic B emblem, but the updated sheetmetal also includes a more pronounced character line along the flank, revised front-end styling, a reprofiled trunk lid and more. There are new wheels of course, and the more performance-oriented versions get a new rear diffuser. The inside hasn't been left alone either, and the W12 engine packs a bit more power and a cylinder deactivation system. Hardly groundbreaking stuff, but vital revisions, we're sure, to keep the Continental fresh after a dozen years on the market. Featured Gallery 2016 Bentley Continental GT Speed: Geneva 2015 View 14 Photos Related Gallery 2016 Bentley Continental family View 29 Photos Related Gallery 2015 Geneva Motor Show Videos View 25 Photos Image Credit: Live photos copyright 2015 Steven J. Ewing / AOL Geneva Motor Show Bentley Luxury Videos 2015 Geneva Motor Show bentley flying spur