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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley Bentayga dives deep into luxury with touches of pearl

As some of the most luxurious vehicles on the planet, Bentleys are inspirational (and aspirational) to thousands of customers and fans around the globe. But sometimes, Bentley is the one finding inspiration in its customers. As a special commission for a Middle Eastern client, Bentley and in-house specialty shop Mulliner have created the limited-edition "Pearl of the Gulf" Bentayga, complete with pearl trim and a fingerprint safe. Only five examples, each different from the one before it, will be made. The Pearl of the Gulf proudly ties in the cultural history of the Middle East. For centuries, pearl diving and harvesting has been a major economic key to cities around the Arabian Gulf. And it just so happens, the gleaming stones are beautiful enough to complement the Bentayga's high-class personality. On the car shown here, Bentley artistically integrated a mother-of-pearl-laced dhow diving boat within the Dark Fiddleback Eucalyptus wood dashboard. Mother of pearl is also seen on the Breitling clock in the center of the dash. Furthering the elevated feel of the cabin is a special technological add-on. Bentley installed a high-pressure die-cast aluminum storage unit that only unlocks with the touch of the owner's finger. The biometric fingerprint sensor is intended to secure any valuables while the car is left in an exposed environment or handed off to drivers. The rest of the cabin is a two-tone blend of light Linen and dark Brunel leather, a theme meant to evoke the coloring of a pearl and its shell. The quilted seats and door paneling have Camel and Brunel contrast stitching, and gold embroidery adds extra sparkle. Linen lambswool rugs turn the floor into a delightful rest area for the feet, and door sills highlight the car's "1 of 5" status. The remaining examples will be built by Mulliner's crew in Crewe, England. Featured Gallery Bentley Bentayga Pearl of the Gulf by Mulliner View 10 Photos News Source: Bentley Bentley SUV Luxury bentley bentayga Mulliner

You can ice the Bentley Bentayga for $13 grand

Want to drive the new Bentley Bentayga? You'll be able to place your order soon enough, assuming you've got the scratch. And then you'll be able to drive it pretty much anywhere. But if you want to drive it on ice, and don't want to wait for delivery, then check out Bentley's Power on Ice program. The British automaker has been hosting ice-driving events for years now. But this winter, it's adding the new Bentayga to the mix. Participants will be invited to drive it on 10 ice tracks created atop frozen lakes in Finland. The tracks were designed by four-time World Rally Champion and ice-speed record-setter Juha Kankkunen, who also serves as lead instructor for the program. Of course, while the Bentayga may have the most advanced traction system on board, it's not the only all-wheel-drive Bentley lined up for the program. As you can see from the video above - in which the Bentayga appears only in parts starting around the halfway mark - there'll be Continentals, Flying Spurs, and even the GT3-R on hand as well. The event is based at the Chalet Ruka Peak in northern Finland. It also includes fine Scandinavian cuisine, saunas, and a nighttime dog-sled expedition to an old reindeer farm. Of course none of that comes cheap, with prices depending on the level of accommodation specified. But the experience starts off at ˆ11,900 per person – or about $13k at current exchange rates. BENTAYGA MAKES POWER ON ICE DEBUT Oct 29, 2015 - Bentley's extraordinary ice-driving event returns for 2016 - Bentayga to demonstrate prowess on frozen lakes of Finland - Former World Rally Champion, Juha Kankkunen, leads tuition team (Crewe, 29 October 2015) The most powerful, most luxurious, most exclusive and fastest SUV in the world, the Bentley Bentayga, makes its ice-driving debut in 2016 at Bentley's flagship customer event, Power on Ice. Power on Ice is an unforgettable four-day experience that provides the opportunity to push a full range of Bentley cars to their limits. Running throughout February next year, guests will be among the first to explore the Bentayga's extraordinary capabilities in one of the most beautiful and challenging environments in the world. Two days of exhilarating ice driving training are provided by the vastly experienced Bentley Ice Driving Team. Leading the tuition will be four-time World Rally Champion and two-time ice-speed record holder, Juha Kankkunen – who personally designs each of the ten ice tracks.